Su Kent

Su Kent Email and Phone Number

Senior Director, Marketing Content, Communications, and Analyst Relations @ Crayon
Oslo, NO
Su Kent's Location
Oslo, Oslo, Norway, Norway
Su Kent's Contact Details
About Su Kent

A highly-experienced, accomplished and target-driven international B2B marketing communications professional. Well-developed skills in taking complex technologies of enterprise IT and translating the business drivers, value and benefits to target audiences. Focused on building brand awareness through digital marketing, public relations and customer community. Strategic and hands on with strong organization and project management skills. Experience of managing small teams and working across large and mid-size organizations as well as start-ups. Key Achievements:  Management and delivery of online and offline content - delivered rebranded corporate presentation and website Global public relations strategy and PR agency management Customer Advocacy Program manager Communications strategy, key message development, campaign planning and delivery Copywriting: articles, blogs, case studies, product sheets, presentations, white papers Budget control and team management  Brand guardian, sales enablement tools, presentations Excellent project management skills

Su Kent's Current Company Details
Crayon

Crayon

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Senior Director, Marketing Content, Communications, and Analyst Relations
Oslo, NO
Website:
crayon.com
Employees:
3738
Su Kent Work Experience Details
  • Crayon
    Senior Director, Marketing Content, Communications, And Analyst Relations
    Crayon
    Oslo, No
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  • Crayon
    Ar And Content Marketing Director
    Crayon Mar 2024 - Present
    Oslo, Norway
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  • Crayon
    Director Global Communications
    Crayon Feb 2023 - Present
    Oslo, Norway
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  • Ibexa
    Director Of Content And Communications
    Ibexa Apr 2019 - Feb 2023
    Oslo, Norway
    Leads development, implementation and optimization of Content Marketing Strategy- Shapes and formalizes content strategy for marketing operations- Commissions, writes, edits content to deliver on overall content strategy: e-books, case studies, whitepapers, etc. in collaboration with domain experts- Secures processes for content distribution and augmentation across internal and external touchpoints via blogs, social media, content syndication and partner sites- Develops and implements content strategy for digital channels, maps content to buyer journey & intent- Leads development of customer advocacy content and reviews; works with Customer Success to secure references- Oversees creation, delivery of optimized content for digital marketing & lead nurturing: webinars, videos, press releases, boilerplates, media pitches, bylined articles, ad copy, etc.- Develops and manages agile editorial calendar with team, develops and publishes content- Tracks relevant metrics to measure performance of content and effectiveness in delivering on marketing goalsSearch Engine Optimization- Leads development and implementation of content strategy to improve performance on Organic Search (for onsite and offsite content strategy)- Develops ongoing insights on Ibexa’s and competitors’ performance to shape initiatives to improve organic search rankings- Tracks and improves company onsite SEO performanceSocial Media Strategy- Leads development of social media strategy and execution of social media activities. Supports regional teams in local implementationContent Operations- Organizes & maintains repository of all content- Publishes content on various channels: website(s) and blogs, LinkedIn, email, The Drum, partner sites- Serves as in-house copy editor, reviewing marketing collateral for consistency, quality and tone of voiceAnalyst Relations- Point of contact for analysts. Secures briefings and Inquiries. Downloads and maintains repository of relevant research
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  • Ez Systems
    Director Of Content And Communications
    Ez Systems Aug 2019 - Apr 2020
    Oslo Area, Norway
    eZ has rebranded to Ibexa.
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  • Ditto Tv
    Senior Content Editor
    Ditto Tv Feb 2019 - Aug 2019
    London, Canada Area
    ditto is a B2B creative and communication practice with a proven track record of delivery to the Finance, Tech and Media sectors. Working across the business lifecycle – from start-up strategy, investment roadshows and post-funding “go-to-market” activation – through to producing multi-million/multi-region product launches and campaigns for FTSE 100/Fortune 100 firms.
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  • Technologywriter
    Content Writer
    Technologywriter Nov 2018 - Aug 2019
    TechnologyWriter is a content marketing collective of writers, a project manager, designer and photographer. We create bespoke marketing collateral – messaging, editing, copy writing, imagery and design for blogs, white papers, case studies, websites, email campaigns, flyers, presentations:you name it, we can produce it for you.
  • Resourceit Consulting Ltd
    Marketing Consultant & Project Manager
    Resourceit Consulting Ltd Nov 2018 - Aug 2019
    London, United Kingdom
    ResourceiT Consulting Ltd is a business consultancy organisation, bursting with top class professionals that support IT channel partners to increase revenue and profit. We help our clients identify and attract the right type of business opportunities, either directly to customer/prospect audiences or by maximising relationships with new and existing channel partners and vendors.
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  • Snow Software
    Marketing Communciations & Customer Advocacy Director
    Snow Software Mar 2017 - Oct 2018
    Stockholm And London
    Overall responsibility for Corporate Public Relations and Global Customer Advocacy Program for Snow.Management of global network of PR agencies and liaison with regional communications team member. Development of PR plan, external communications, community relations and influencer relations. Doubled coverage in Year One and doubled coverage again in Year Two. Establish Customer Advocacy program to support customer references; develop effective sources and formats of advocacy; and introduce measurement and reporting process to show value and impact of program - customer touchpoints/ customer lifecycle model - fourfold increase in customer success stories published in a year from video, podcast, webinars to written case studies. Copywriting and copy approval of diverse library of content: press releases, thought leadership articles white papers, eBooks and customer case studies and videos. Ensured continuous flow of content, for blog, targeted campaigns, earned media and website.
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  • Snow Software
    Marketing Communication Manager
    Snow Software Nov 2016 - Mar 2017
    Uk, Sweden And Norway
    Overall responsibility for Public Relations Program, website development and Community portal launch. Management of global network of PR agencies and liaison with regional communications team member. Development of PR plan, external communications, community relations and influencer relations.Copywriting and copy approval of press releases, thought leadership articles and customer case studies. Community – Snow Globe – launched and within six months had more than 1800 members.
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  • Snow Software
    Product Marketing Manager
    Snow Software Sep 2014 - Nov 2016
    Uk, Sweden, Norway
    Development, management and delivery of product messaging and value propositions for Snow’s portfolio of SAM products. Collateral Creation to support demand generation campaign with white papers, thought leadership articles, reports, newsletters, magazines, brochures and case studies, blogs and other social media content.Support sales enablement of internal and channel teams. Articulate value proposition and responsible for production of corporate sales deck to support the sales process. Reponsible for corporate Analyst Relations program and operations. Oversaw submission of Snow Device Manager onto the Gartner Magic Quadrant for Enterprise Mobility Management – one of the quickest entrants – from launch of product to featuring on the MQ within a year.
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  • 1E
    Corporate Marketing Manager
    1E Sep 2012 - Sep 2014
    London, United Kingdom
    Management and delivery of 1E’s corporate brand across 1E’s operating reach to communicate consistently across all channels – look and feel, corporate messages and value propositions.Public Relations – strategy, PR agency management, copywriting articles, case studies, press releases and social media content. Accelerated frequency of news releases and media alerts which substantially increased press coverage. Collateral Creation – white papers, thought leadership articles, reports, newsletters, magazines, brochures and case studies, blogs and other social media content.Customer communications and executive relations – maintained consistent and on-going communications programme with 1E global customer base to build and manage customer references more effectively.Managing marketing executive – objective setting, reporting, personal development.Pragmatic Marketing Certified in Foundations, Market and Launch courses built on the Pragmatic Marketing Framework.
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  • 1E
    Messaging Manager And Writer
    1E Jul 2011 - Sep 2012
    Ealing, London W5
    Developed and delivered communication strategies using clear, consistent messages to increase brand recognition, audience understanding and attainment of company objectives.Produced plethora of content: white papers, thought leadership articles, reports, newsletters, magazines, brochures and case studies, blogs and other social media contentDigital strategy: wrote website content, landing pages, mini websites, digital newsletters and targeted e-shots for multi-touch campaigns and webinars and improved lead generation
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  • Technology Writer (Self Employed)
    Freelance Writer, Editor And Marketing Communications Consultant
    Technology Writer (Self Employed) Nov 2010 - Jul 2011
    Copywriting and editing white papers, reports, newsletters, magazines, brochures, case studies, websites and e-newsletters. Event management: trade show stands/conferences/user groups. Press and analyst relations and lead generation programmes. Clients: Alphasoft, Atkins, BBC Worldwide, Active Navigation, Amaze, Attachmate, Backbase, ECI Telecom, Effectivate, EPiServer, Euroscript, Filenet, GX, International SOS, Jacada, Mencap, NetEconomy, Network Interlinks, Physio Solutions, Software AG, Sonardyne, SDL Tridion and Virgin Atlantic.
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  • Episerver Ab
    Marketing Writer And Marketing Communications Manager
    Episerver Ab Aug 2009 - Nov 2010
    Reported to the European Marketing Director worked directly with the VP of Marketing Marketing collateral: Wrote press releases, case studies, business white papers, thought leadership articles, marketing brochures for different products, content for general/ developer websites and Twitter. Edited the customer and partner newsletters and the corporate magazine. Lead Generation: Worked to improve lead generation via webinars, posting premium content on the website, other campaigns (for example with a quarterly PR campaign) and our partners.Event Management and Organization: Developed a series of seminars that were jointly hosted by channel partners and EPiServer. Worked with the corporate team on our larger trade show presence and the Customer and Partner Day – produed the agenda and general management of the UK-hosted event.
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  • A Number Of Companies Mainly In The It Sector
    Freelance Writer, Editor And Marketing Communications Consultant
    A Number Of Companies Mainly In The It Sector Jun 2005 - Aug 2009
    Copywriting and editing white papers, reports, newsletters, magazines, brochures, case studies, websites and e-newsletters. Event management: trade show stands/conferences/user groups. Press and analyst relations and lead generation programmes. Clients: Alphasoft, Atkins, BBC Worldwide, Active Navigation, Amaze, Attachmate, Backbase, ECI Telecom, Effectivate, EPiServer, Euroscript, Filenet, GX, International SOS, Jacada, Mencap, NetEconomy, Network Interlinks, Physio Solutions, Software AG, Sonardyne, SDL Tridion and Virgin Atlantic.
  • Tridion
    Marketing Manager, Writer And Editor
    Tridion Nov 2003 - May 2005
    Budget Control: Developed territory strategies and marketing plans, managed budgetsMarketing Collateral. Edited all corporate communications – company magazine, website, press releases, case studies, internal and partner newsletters, campaign landing pages and minisites, Events: Managed stand build and presence at Internet WorldLead Generation: Developed tactical telemarketing and online campaigns to grow sales pipeline.UK public and analyst relations. Responsible for corporate communications - increased frequency of news releases and case studies resulting in substantially increased press coverage. External agencies and third party relationships: Managed relationships with PR and marketing communications agencies; developed marketing activities with partners
  • Empolis
    Sales Account Manager
    Empolis 2002 - 2003
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  • Sealedmedia
    Marketing Manager
    Sealedmedia May 2000 - Sep 2002
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  • Argus Media
    Marketing Manager
    Argus Media 1999 - 2000
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  • European Business News
    Sponsorship Manager
    European Business News 1995 - 1996
  • The European Newspaper
    Special Reports Editor
    The European Newspaper 1990 - 1995
  • International Herald Tribune
    Production Editor
    International Herald Tribune 1987 - 1990
  • Paris Passion Magazine
    Editor Of The City Guide
    Paris Passion Magazine 1986 - 1987

Su Kent Skills

Digital Marketing Marketing Communications Lead Generation Copywriting Case Studies Press Releases Strategy Corporate Communications Newsletters Management Event Management Marketing Social Media Digital Strategy Blogging Public Relations Strategic Communications Editing Start Ups Web Content Web Content Management Brand Development Seo Content Management Internal Communications Cms Online Advertising Analyst Relations

Su Kent Education Details

Frequently Asked Questions about Su Kent

What company does Su Kent work for?

Su Kent works for Crayon

What is Su Kent's role at the current company?

Su Kent's current role is Senior Director, Marketing Content, Communications, and Analyst Relations.

What is Su Kent's email address?

Su Kent's email address is su****@****r.co.uk

What is Su Kent's direct phone number?

Su Kent's direct phone number is +467082*****

What schools did Su Kent attend?

Su Kent attended University Of Manchester, Solihull School.

What are some of Su Kent's interests?

Su Kent has interest in Swimming, Cycling And Yoga, Writing And Editing, Sailing.

What skills is Su Kent known for?

Su Kent has skills like Digital Marketing, Marketing Communications, Lead Generation, Copywriting, Case Studies, Press Releases, Strategy, Corporate Communications, Newsletters, Management, Event Management, Marketing.

Who are Su Kent's colleagues?

Su Kent's colleagues are Manuel Kramer, Mie Raun, Yasir Shaikh, Christian Paul Nicolas, Debangshu Dutta, Vidula Vedak, Nateshia Harryson.

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