Designing and learning how to cultivate, maintain and develop new stakeholder interactions to accelerate the process of reaching the SDG target set by University of Amsterdam for circular waste management. Using design research and design thinking methodologies to tackle the interactions in a multidisciplinary team of five trainees led by our coach. Key responsibilities and learnings:• Create hypotheses, set research objectives, and reach unbiased conclusions• Conduct quantitative and qualitative research• Validate assumptions that will guide the final solution• Discover patterns and insights through focus groups, interviews, co-creation and storytelling methods, journey mapping, testing, and stakeholder maps.• Plan, develop and design a solution that directly impacts partner's ROI – time and money

• Redefine Customer Journey • User Research through interviews, focus groups and survey• Testing and Validating Hypotheses to gain insights for the final product solution• Implementing design solutions based on analysis and data • Worked on Squarespace as the primary website building tool

Independent design consultant and designer for Retail and Ecommerce in India. Worked as lead designer for Zlade, Baeyork, Novaskin ClinicAreas of work were • Packaging• Brand Identity• Website Design• Social Media Creatives• Digital Marketing Assets• Brand Systems

Lead creative designer for following services for the B2B and B2C companies in logistics, compliance and tech industry• UI Design• Wire-framing and Prototyping for product• brand identity• brand system assetsWorked with in-house UX designer, developer and business manager to plan, deliver and present designs to clients. Helped hire and train interns during summers.

A boutique graphic design studio based in Mumbai, working on • branding• web design• social media creatives

I had the privilege to work in the Creative Team at Simon Pearce under the Creative Director and then VP of Product and Design. It gave me an opportunity to work in a fast paced retail environment and working in a cross-functional department. Responsibilities taken up in the role were : • Print Design for brochure, catalogues, mailers, internal company communication• Digital Design for website assets, google ads, emailers, AB testing, marketing collaterals• Photoshoot setup and assistance• Photo editing for table-top product photography and lifestyle product shoots• Communicating with external vendors for deadlines, budget and delivery

Pro Bono logo design work for the Western Massachusetts Latino Scholarship Fund. Lended my design services to this non-profit organisation who is doing great work for the students.

• Brand Identity• Website design and development in early days of responsive design• Opportunity to work in a start-up in Med-Tech

• Responsible for the condition of labs under DSS, ITS at RIT • Helping faculty and students troubleshoot software