Develop and manage the execution of the product strategy. Development and building of product cross-functional teams. Market analysis, opportunity identification and risk assessment.

Managing two teams that improve the activation funnel. Managing and prioritizing the roadmap and backlog. Developing and implementing go-to-market strategy, bringing new sub-products to market.

Improvement of the user activation funnel in the product (Click2Reg). Conducting a large number of A/B tests, working with product and behavioral analytics, managing content, design and development teams. As a result: improvement of activation funnel by 32%.

🇺🇦 Helped different businesses in different industries find the most cost-effective logistics solutions in the most extreme conditions

✔ Creation of a marketing strategy for key business departments✔ Responsible for annual planning and budgeting of the marketing department✔ Manage marketing and communications in the company. For 18 months we have been taking first place in the network in terms of total traffic to a dealership✔ Conducting in-depth interviews with the target audience✔ Hired, trained and managed marketing and support teams✔ Led internal communications projects

✔ Implementation of the company's marketing strategy✔ Planning marketing activities (inbound and outbound)✔ Planning and holding events for customers of dealerships✔ Launch of the dealership's websites and applications

✔ Project management from idea to the final report to the client✔ Project budgeting and execution control✔ Working with suppliers of goods and services. Supervision of the work of freelance staff. Hiring and training