Sukhbir Heir Email & Phone Number

 Planning & execution of: *Annual marketing calendar, budgeting, planning and optimal utilization of budgets. *ATL & BTL activities entailing print, radio, digital, outdoor, cinema, on-ground promotions, etc. as per the required norms & various Event Sponsorship and Event promotions customized to regional geography for PAN India. Possessed accountability towards: *Rolling out campaigns through all ATL & BTL platforms. *Ensuring adherence to group brand guidelines and maintaining the visual identity.*Conceptualization, planning as well as execution of entire campaigns on Pan India Basis.*Conceptualizing & monitoring branding of 450+ branches through various In-shop & On-shop elements. *Liaising with the Creative/ Media/ Outdoor/ PR/ Event/ Research agencies for conceptualization and implementation of creative works. Briefing creative and artworks development, finalizing the creative and effective execution of the same for all ATL & BTL corridor. *Media Planning and media buying with optimum utilization to capture high level of brand awareness & brand recognition. Manage and update the Website’s, Face-book accounts and Web-space; got the Newsletter published every quarter and manage alumni related initiatives.  Assessing & analyzing market requirements, Strengthening Share of Space for the brand through visuals, offerings and products on retail channel. Development and proper distribution of Merchandise & corporate gifts. Ensure optimum brand visibility and capture optimum market shares. Retail visibility through all medium… through POS, in-shop & on-shop branding, customized branding opportunities etc. Developed Brand Strategy, Annual Brand Plan for Pan India in conjunction with Country Head. Interfaced with Ad agencies for management of advertisement campaigns/print ads.

Listed skills include Marketing, Marketing Strategy, Team Management, Social Media, and 11 others.

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  Sharda Sarvhitkari

  Marketing