Ekaterina Sukhova Email & Phone Number

Russia

An international fintech start-up with more than 300 thousand active mobile users in Europe.- Created and implemented a GTM strategy for cross-border payments solution from scratch, including product positioning, key messaging, and tactics for digital, offline, and PR channels.- Conducted research on new markets and industry trends to evaluate competition and gather insights used in developing effective marketing strategies.- Designed research plans and generated analytical… Show more An international fintech start-up with more than 300 thousand active mobile users in Europe.- Created and implemented a GTM strategy for cross-border payments solution from scratch, including product positioning, key messaging, and tactics for digital, offline, and PR channels.- Conducted research on new markets and industry trends to evaluate competition and gather insights used in developing effective marketing strategies.- Designed research plans and generated analytical reports for cross-functional teams.- Built an effective digital sales funnel across multiple channels (email, messengers, Calendly, etc.)- Tested new hypotheses across multiple regions, including value propositions, target audiences, channels.- Developed marketing collateral (customized pitch books, product video, leaflets) to efficiently deliver product value to the customers.- Collaborated across the entire leadership level (Analytics, Design, Legal, Compliance, Development, Product) & communicated marketing goals / KPIs on every level to keep them aligned with business strategy. - Owned and managed relationships with external partners, business associations, agencies, managed marketing budgets. Show less

A leading internet company (TOP 5 global search engines)- Designed and implemented a GTM (Go-To-Market) strategy from scratch- Drove all B2B marketing activities, both digital and offline (such as events and research)- Conducted marketing experiments and tested ideas to ensure effectiveness- Developed and maintained stable client relations with world-leading brands (Carlsberg, IKEA, Coca Cola, Nestle)- Organized internal events and participating in industry events (such… Show more A leading internet company (TOP 5 global search engines)- Designed and implemented a GTM (Go-To-Market) strategy from scratch- Drove all B2B marketing activities, both digital and offline (such as events and research)- Conducted marketing experiments and tested ideas to ensure effectiveness- Developed and maintained stable client relations with world-leading brands (Carlsberg, IKEA, Coca Cola, Nestle)- Organized internal events and participating in industry events (such as conferences and exhibitions)- Reviewed marketing collateral to ensure it is up-to-date and relevant for the target audience- Collaborated with industry experts and communities to support a strong brand in the target markets- Managed partnership marketing efforts (Accenture, SAP)- Monitored the effectiveness of marketing campaigns and strategies Show less

A leading international software company in intelligent document processing and data discovery with more than 10 000 corporate customers (many of the Fortune 500).- Designed and executed go-to-market strategies for corporate solutions.- Led multiple successful product launches, managing all aspects of positioning, cross-functional team support, PR briefing, media promotion, collateral development, pricing and licensing policies, web content creation, lead generation programs, and… Show more A leading international software company in intelligent document processing and data discovery with more than 10 000 corporate customers (many of the Fortune 500).- Designed and executed go-to-market strategies for corporate solutions.- Led multiple successful product launches, managing all aspects of positioning, cross-functional team support, PR briefing, media promotion, collateral development, pricing and licensing policies, web content creation, lead generation programs, and email campaigns.- Coordinated digital marketing, design team, PR, event managers, and other stakeholders in project management roles, ensuring seamless execution of marketing and product initiatives.- Conducted thorough market research to inform product development and marketing strategies, with expertise in software markets such as data capture, intelligent document processing, digital intelligence, and business cases.- Collaborated with consulting firms such as PwC, KPMG, Accenture, and others.- Managed partnership marketing initiatives, including organizing training, events, and collateral.- Coordinated online and offline events for both partners and customers.- Prepared sales and marketing reports. Show less

- Supported product launches and coordinated stakeholders to drive effective marketing initiatives- Helped in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development- Built and maintained relationships with new and existing customers through prospecting and networking

- Undertook daily administrative tasks to ensure the functionality and coordination of marketing activities- Assisted in the organizing of promotional events and traditional or digital campaigns and attended them to facilitate their success.- Prepared and deliverd promotional presentations.