Track Record of Growing D2C and B2C Businesses. Generating Revenue and Profits, Forging Strategic Brands RelationshipsAn expert in Digital Transformation and Envisioning Innovative Customer Centric ServicesWorked across Consumer Services, Media & Entertainment, Pay TV , OTT , FMCG / FMCDIndia and all South Asian Markets, UAE.Driven global projects at Samsung , Nerolac, WhirlpoolBrands : Dish TV, Watcho (OTT), Samsung, Whirlpool, Nerolac , Oral B , Duracell (Gillette P&G), Dabur• Proven track record as a growth driver. Maximizing share, revenue, profits in highly regulated in hyper competitive categories.• Currently heading revenue, marketing, Innovations, customer acquisition and engagement for Pay TV and OTT business at Dish TV (Zee Group)• Adept at delivering a competitive edge through lasting strategic alliances.• Building compelling propositions • 360-degree view of business refined through a 24+ year career. A rare mix of traditional and Digital business expertise. • A networked leader in media, marketing and telecom circles. • An effective negotiator and a relationship builder• Delivering aggressive growth and ROI and challenging market leaders• Experienced in managing highly regulated environments. Working in sync with the govt and regulators Managing corporate reputation in offline and online media.• Rich understanding of consumer segments across socio-economic segments, and across South Asia• Persuasive communicator. Leading and motivating teams and stakeholders towards extraordinary results in global/cross-cultural environments.Key Achievements- Helmed and helped grow several iconic global brands and new businesses in India- Currently helping transform Dish TV from a Pay TV service to a multiscreen entertainer with digital/omni channel footprint and exclusive content. Launched Innovations with alliance partners (Dish-Android STB, Dish-Amazon Alexa devices). Launched OTT service ‘Watcho’. (Forged strategic alliances with all TV and mobile handset OEM’s and digital payment platforms/ OTT playersKnown for launching and growing new categories including my own online business. An effective communicator - Media spokesperson: for Whirlpool, Nerolac and Dish TV. Honors And Awards:- Digital Marketing Awards 2017 (IAMAI), and IAA Leadership Awards 2012. Top 50 most talented CMO’s (CMO Council)