- Selected as 1 of 10 undergraduate students to assist local startups and social enterprises with the strategic components crucial for identifying and evaluating new ventures- Previous project focused on developing a pivot strategy and a sustainable financial model for a new social innovation center- Collaborated with a team of MBA students on a project for a local healthcare startup to develop a full go-to-market strategy, tactical and execution plan for a new product

- Created a user-friendly Salesforce help and training website for internal use - Translated stakeholder requirements into tangible deliverables such as functional specifications, use cases, user stories and workflow/process diagrams for an enterprise-wide Salesforce implementation- Maintained business ownership of assigned sections of websites, develop relationships to ensure quality, integrity, continuity, and streamlined messaging for impacted customers

- Collaborated with Email Marketing, SEO, Paid Search and Affiliate Marketing departments to recommend, develop and implement tactics to better engage customers and increase conversions- Led a cross-functional team of 4 to develop, design and implement an email lead nurturing stream for 6 brands under the Deluxe B2B Affiliate Program to successfully onboard prospects and grow the individual programs- Conducted ongoing content, keyword, and URL audits to improve user and search engine relevancy of product/service pages across brands

Background: MXERS Audio offers customers a solution to broken earbuds by creating a five-piece patent-pending modular earbud platform that allows for quick repair and customization.- Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels - Develop innovative campaigns on 6 social media platforms for an audience of over 5,000 community subscribers to continuously grow quality followers leading to higher conversion rates - Designed, managed, and launched a brand ambassadors program consisting of 30 individuals from around the nation to increase and spread brand awareness - Received first place at the Beta.MN Showcase (2017) and was featured on the December 2016 issue of the Minnesota Business Magazine