Responsible for driving the growth of the brand globally

• Marketing and Planning: Charged for the construction of marketing planning system, built & operated matrix social media platform, controlled the effect of media delivery• Customer research: Carried out market monitoring, pre-investment research, project positioning, post-investment research, target customer interviews, monographic research, etc• Product operation: Formulated SaaS software operation strategy, promoted the application of SaaS software, monitored the operation effect, and improved the conversion rate• Community operation: Raised owner KOLs and organized activities regularly to promote community activity and conversion

• Project positioning: Responsible for urban interpretation, market research, customer research, product adaptation and marketing strategy at the stage of land investment, and wrote relevant research reports① Won the outstanding employee (2%) in 2020, Training Instructor Certification and Advanced Certificate of product strategy positioning (internal) ② Participated in the market positioning research for 26 projects③ Completed the customer sensitivity analysis• Management training rotation: Marketing and branding – responsible for online promotion and brand activities for 5 projects; Sales – won the monthly sales champion of the project, with a total contract amount of 24.56 million yuan; Management Assistant – marketing objective management, sales risk control and red line management