We love to entertain! https://roxorgaming.com/

Working with a talented team and company passionate about innovating in regulated gaming markets. I'm helping to expand Inspired product footprint in the UK by launching new product/features to entertain players. Products include: Server Based Gaming (mobile & land-base), Virtual Sports Betting, Video Lottery Terminals (VLT), Slots, Electronic Table Gaming,

Current assignment is with Experian (Consumer Services) as an Interim Product Director, tasked with defining and delivering a very exciting consumer proposition. At Digital Works Consulting we pride ourselves on assisting businesses, big and small, UK based or international, with their digital transformation needs...Working with clients in sectors such as gaming, payments, telecoms, e-commerce, entertainment, marketing services, technology and data solutions. Offering strategy, project delivery, product management, build, acceleration / business development and monetisation expertise. Delivered from a team of experienced digital veterans, who’ve been there and done that, on a consulting or interim basis. I focus on the Product and Monetization area, which assists our clients in defining, launching and monetizing their online or mobile offering. I've also assisted number of clients in creating product teams and organisations. We've built strong long term relationships with our clients, which is why we can count the following blue-chips, mid-tier and start-ups as valuable clients of ours:*Zeptolab* Bash Gaming * Odobo * Sportech plc* MasterCard * PayPal * Kalixa Payments Group * Ukash* Virgin Media * eBay * Seatwave * Royal Mail* & many more...Digital Works Consulting is part of Digital Works Group, an innovative group of companies aimed at assisting digital business. We comprise a number of companies spanning consultancy to investment.

Part of the executive team reporting to the EVP for emerging markets, I was responsible for defining, prioritising, developing and delivering IGT’s global product strategy for interactive. Acting as the Interactive product lead, I worked with my land-based counterparts on the "bricks-to-clicks" strategy. Focused on transferring the success of IGT's land-based solutions to online and mobile.Products included Casino, eGaming Platforms and Poker, across interactive channels: online, mobile and social. Done by creating a new product group consisting of 20 employees based in San Francisco, UK and Sweden. Focused on product management, user experience (UX), marketing services and product education to take product to market and monetize

Lead the eCommerce Business Platform team of 7 Product Managers tasked with developing backend tools and customer facing features that assist marketing to acquire, convert and retain customers. Oversee loyalty, affiliate programs, messaging, webstats, customer bonus system as well as viral marketing and gaming promotions to drive business and revenue growth across all PartyGaming brands. Identified and translated business needs into product innovations that supported the achievement of corporate goals. By performing competitive analysis and leveraging market intelligence to devise and implement new product development roadmaps. Managed all aspects of the software development lifecycle, which included securing buy-in for new product investments, documenting requirements, developing revenue forecasts and executing product launch plans. At times collaborating with cross-functional teams located in the UK, Bulgaria, India and Israel.

Managed all aspects of Search, Loyalty, Transacting and Personalisation across all AOL Brands, including AOL proprietary, AOL.co.uk, CompuServe, Netscape.co.uk and Netbreeze.co.uk. Leveraged expertise in online search and personalisation to improve the online customer experience and website navigation. Collaborated with globally dispersed, cross-functional teams throughout the entire product development lifecycle, ranging from requirements gathering to business case development and technical document specification. Cultivated strategic relations with online content providers, search engines and payment processing companies. Served as a member of the UK Safe Search Committee and as AOL’s European spokesman for search strategy.

Product Managed and launched Yell Data Online. Plus directed all marketing projects to maximise customer acquisition and retention for the company’s B2B division offering direct marketing business listing data. Planned and coordinated direct marketing campaigns, hospitality events and trade fairs, such as the annual International Direct Marketing Exhibition. Architected the structure and defined the functionality of the marketing database, including customer segments, market analysis and data management practices. Orchestrated digital marketing efforts to increase website volume. Partnered with third-party agencies to design and produce marketing collateral.