•Spearheading a team of 10+ people spanning varying nationalities to administer the Marketing & Admissions department •Enabling effective decision-making by top management pertaining to marketing campaigns over digital media •Formulating procedures for admissions to shortlist students for enrolment in the university•Supervising content control & considerations for 10+ campaigns including the PPC Google AdWords campaign •Overseeing website content to secure a place in the top 5 by reaching out to ~5L students through Facebook campaigns•Scrutinizing reports obtained from Google Analytics for effectively reducing the per lead cost of campaigns•Monitoring and streamlining Facebook campaigns to focus on the university’s geographic presence•Targeting and visiting 15+ countries including SAARC & African countries per year to promote the University•Designing & budgeting marketing & media campaigns worth INR ~50L per year to enhance market presence-Overseeing effective & efficient implementation of campaigns across electronic, print & online media platforms•Playing an instrumental role in cultivating relationships with higher education departments of multiple countries•Liaising with 40+ foreign embassies in India to boost the university’s presence in respective markets•Designing & implementing strategic plans to enroll & retain targeted number of students without compromising on quality•Incubating, integrating & mentoring the Marketing & Admissions team to achieve the targeted number of admissions •Training & collaborating with the counseling team of ~10 for rendering academic assistance to students •Mentoring & monitoring a team of 5+ call centre employees to ensure vigorous calling & optimize the costs incurred•Deploying thorough understanding of Google Analytics to diagnose & resolve variances in the university’s market presence•Designing customized reports for management by outlining the strengths & demerits of the company’s business processes

Brand Promotion & Investment Management• Liaised with key investors in public & private sectors to maximize brand promotion while directly reporting to the Chairmano Secured 3 investors valued at INR ~20M within a period of 2 months• Designed & presented multiple presentations depicting sales forecasts to enable prediction of profitable returns by investors• Generated new leads & ensured maximum conversion via effective negotiation over phone & in person o Secured 20+ meetings with multiple investors in a very short period of time to pitch ideasForecasting & Customer Servicing• Developed & maintained a database of all public center contacts by designing value-based sales proposals & reports• Documented 10+ activity reports & revenue forecasts to enhance the understanding of investment division processes• Ensured resolution of 25+ customer enquiries in a timely & quality-bound manner on a daily basis

Team Management & Market Analysis• Spearheaded a team of 5+ to administer BD & Marketing functions while reporting to the Regional Director (NR)• Rendered assistance to the BD team in conducting market research & survey for facilitating business generation Reporting, Documentation & Compliance • Formulated survey reports by visiting 15 out of 17 shortlisted property sites to identify profitable ventures• Conducted due diligence of shortlisted properties via document reverts in accordance with ~60 pre-determined parameters• Designed document reverts for conducting due diligence of shortlisted properties • Oversaw the drafting of renewal, extension letters & agreements by negotiating the legal clauses with the property owners

Regulatory Compliance & Litigation • Liaised with multiple government authorities like MCD, Police & FSSAI for obtaining required licences to ensure compliance• Championed litigation of company in District, Consumer & High Court by preparing briefs & case histories for senior lawyers• Directed the project teams in matters pertaining to construction for complying with MPD 2021Documentation & Legal Research • Oversaw the drafting of 200+ Legal Notices and 100+ agreements for Lease & Business Conducting • Deployed thorough research involving litigation & verification of ownership documents before shortlisting properties• Monitored patent & trademark application procedures for 5 new Logo trademarks & 4 new patents Business Development & Project Assessment• Formulated terms & conditions for various marketing offers in accordance with multiple legalities to enhance customer base• Boosted market presence leading to increase of walk-in customers by ~35% and returning customers by ~60%• Rendered assistance to the project teams in evaluating premises to decide whether to engage the property or not