Sukumar Das Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Identify and evaluate potential new product opportunities in Non Food FMCG segment.Research and analyze customer needs and market trends to inform productdevelopment decisions.Develop and maintain product roadmaps and timelines. Manage product developmentbudgets & resources.Ensuring that the product aligns with customer needs and expectations and delegatingtasks to launch the project successfully.

Dubai, United Arab Emirates

*Buying for Homeware & Kitchenware categories in online platform.*Planning the range and assortment for the territories UAE, KSA, BAHRAIN, QATAR *Analyzing customer buying trends and sourcing merchandise locally and internationally.*Planning events and designing wireframes to increase website traffic & user experience for kitchen and home categories.*Analyzing customer buying trends, identifying products, and creating multipacks to increase ABVʼs*New category identification and launch in online platform.*Yearly budgeting class wise and maintaining net margins and OTBʼs *Competition analysis and identifying range gaps*Formulating processes to ensure daily, weekly, monthly task are completed at ease

Bengaluru Area, India

*Managing the Buying & Merchandising for General Merchandise Category in Bigbasket.com online ecommerce portal Manage the purchasing of various merchandise related to Household i,e plastics,Crockery,Melamine,Kitchen Aids,Nonstick,Cookers,Aluminium vessels, Stainless-Plastic containers & utensils, Cleaning Aids,Stationery,Baby care Accessories. etc. ensuring procurement of best quality products. *Responsible for building the Private label range in Home & Kitchen category . Developed plans to build the assortment of General Merchandise Household category in online portal. *Plan new promotions every month to create newness in the category and create new traffic generation. Generating ideas & ways of promoting the products or the brands through home page, flat page, and custom page banners. *Managing the team to meet existing & new vendors. Plan JBP ,compare prices , make efforts to reduce COGS , and introduce new & innovative products which can be added in for the regular assortment as well as promotions.

Mumbai, Maharashtra, India

● Managing the Buying & Merchandising for Cash & Carry Stores and Reliance Smart & Fresh stores.● Manage the purchasing of various merchandise related to Housewares like Kitchen articles,Non stick,Cookers,Aluminium vessels,Stainless containers & utensils,Gas stoves,Plastic items etc.ensuring procurement of best quality products.● Developed plans to improve the commercial performance of the stores by increasing its turnover and maximising profitability and executing effective sales planning to promote offers for business development,● Meeting existing & new vendors ,compare prices , make efforts to reduce COGS , and introduce new & innovative products which can be added in for the regular assortment as well as promotions.

*Planning the assortment for General Merchandise, CDIT, Apparels category.*Vendor negotiation and Development for business needs.*Space Management, POG, MBQ & Execution. *Analysis for SKU management, forecast sales, gross profit & inventory.*Inventory Management by maintaining instocks,ordering merchandise & monitoring overstocks.*Resolving discrepancies in terms of pricing, TOT’s, delivery & other aspects of vendor orders. *Build relationship with existing merchandise vendors & introduce new vendors into the system.*Maintain, report & forecast merchandise sales, margins & receipts.*Develop monthly, yearly & seasonal sales plan, ticket size & conversions.*People Development by regular training of the store people.*Exhibit & promote high standards of Visual Merchandising.*Develop merchandise mix strategy & merchandise floor plans for different stores.*Planning Marketing activities to increase the category sales.*Planning with SCM about inventory management in DC and distribution scheduling

*Handled a turnover of 2.5 crores of General Merchandise business in Bigbazar Pune.*Handled a team of 12 Team Members and Team Leaders.*Handling the sales of the departments and achieving maximum output from them and making it a profit centre for the store.*Making sure that replenishment of stock is done timely to ensure optimum stocks are available in all the sections. Keep track of selling and non selling items & slow and fast movers.*Maintaining weekly, monthly reports related to Sales, Stock position, staffing, best sellers-slow sellers

•Planning, Co-ordinating and Monitoring Sales operation of direct dealers.•Handling sales operation of Key outlets like Hypermarket & Supermarkets•Planning & Execution of Various promotional activities & Media tie-up along with budgeting.•Monitoring sales operations of secondary market through two ISR & two distributors.•Coordinating the operations of the distributors, claim management & account handling•Forecasting the monthly product requirement based on the market demand & coordinating with Product managers for the development of new products to compete the market.•Dealers as well as whole salers network developing. Target achievement & market development.•Ensuring excellent merchandising & brand visibility. Expansion of distribution Channels. •Credit control, collection of payments. Ensuring excellent customer Service.

•Complete responsibility for distribution expansion•Volume development and customer service delivery with proper systems.•Train and develop the R.S. and EFF/RSSM• Responsible for Secondary and Primary achievement.•Handling Key Accounts like Inorbit Mall, Dmart and Big Bazaar.

Marketing

Education record