Sukumar Panda Email & Phone Number

Dallas, Texas, United States

• Product lead for seller onboarding, new seller incubation and growth.
• Launched an industry first product to set new merchants for early success generating $$ annualized incremental GMV and retention rate by Tx%; secured leadership buy-in and established strategy, roadmap, GTM and metrics.
• Revamped user experience, positioning, landing page SEO and automated processes to reduce friction at top of the funnel leading to Tx% reduction in onboarding to activation time and Ty% increase in higher quality.
• Worked on fraud initiatives that led to $$ annualized bottom-line improvement. Spearheaded multiple tax and compliance initiatives with significant potential monetary liability. Identified new levers for better user.

• PM for a subscription-based browser extension customer product. Also owned an image serving product that serves images to advertisement inventory on publisher websites.
• Integrated A/B testing tool and influenced marketing homepage for several tests -> Tx% install click rates. Hypothesized and performed rapid experimentation around reengagement, pricing plans, discounts, trial length.
• Increased ads fill rate and partnered with social marketing team to understand their needs and developed APIs to reduce campaign launch time.

Majors - Marketing, Strategy & LeadershipISB is ranked #31 globally as per Financial Times B-school ranking.GMAT 760

• Developed a random forest ML model to identify Tk high potential customers (with estimated high approval probability and low default probability) for marketing teams to cross-sell credit cards.
• Worked on provisioning models for lending products with analysis and commentary for senior stakeholders. Automated processes for faster reporting and mentored 2 team members.

Taught mathematics to K12 students for clearing exams to get into prestigious engineering universities. Had to stay in my hometown (no tech jobs there) with family for personal reasons.

• Worked on product engagement by analyzing spending pattern and user behavior of a newly launched co-branded credit card. Helped strategize a customer targeting campaign.
• Built an oversight tool to catch lapses in the decisioning/approval process of all credit cards. Worked with a counterpart in Canada.

• Part of Amdocs' telecom billing solution product delivery to T-Mobile UK client; automated processes and drove SOP changes reducing the number of on-calls for operations team.

Master Of Business Administration - Mba

B.Tech, Computer Science