Sukumar Sarker Email & Phone Number

Dhaka, Bangladesh

• Develop a yearly marketing plan by the brand based on the season or opportunity and execute the plan to attain the annual business objectives (i.e. NS, DPM%, and OP).•Plan and execute all communications and media actions on all channels, including offline and online by managing desired ROI.• Initiate and oversee the project of product development, pricing, and new product launch(NPD), while also exploring potential business opportunities.•Create and manage promotional collateral to establish and maintain product branding.• Analyze sales forecasts and financials to help in the reporting of product sales.• Partner with shopper activation planning, managing business along with spend planning resulting in quarterly trade spending strategy.

Dhaka, Bangladesh

• Develop a yearly marketing plan by the brand based on the season or opportunity and execute the plan to attain the annual business objectives.• Act as a key resource in planning, developing, and executing customer marketing plans across the category.• Create opportunities for cross-category seeding of products in planning and executing the activities to position NPD in the marketplace. • Partner with shopper activation planning, managing business along with spend planning resulting in quarterly trade spending strategy.

Dhaka, Banglades

• Plan, execute, and manage all the product visibility programs at the point of purchase, including POP materials development.• Provide display solutions by channel and customers and give input to the category manager for the TP & CP program.• Design, execute, and manage the trade loyalty program (QPS) for Food and beverage products to attain the annual business goals by brand.• Develop and manage merchandisers by providing both on-the-job and off-the-job training to bring excellence to the stores in terms of display and POSM execution.•Conduct shopper research to understand the buying behavior and give input to the category manager for both ATL and BTL planning.

Dhaka, Bangladesh

• Implementation of all RTM programs in the area and managing the yearly business growth plans.• Channel and distributor plan execution and its follow-up.• Implement all activations (Trade / Consumer) and merchandising (Visibility) programs.• Lead, coach, and develop Territory officers to implement the channel and customer plans and achieve the desired in-store conditions and sales objectives at the store level.•Overall accountable for all operational programs in the assigned area including new distributor appointments based on the business potentiality.

Dhaka, Bangladesh

• Implementation of all RTM programs in the area and managing the yearly business growth plans.• Channel and distributor plan execution and its follow-up.• Implement all activations (Trade / Consumer) and merchandising (Visibility) programs.• Lead, coach, and develop Territory officers to implement the channel and customer plans and achieve the desired in-store conditions and sales objectives at the store level.• Overall accountable for all operational programs in the assigned area including new distributor appointments based on the business potentiality.

Dhaka, Bangladesh

• Implementation of all RTM programs in the territory.• Implementation of regional and channel strategy and plan.• Channel and distributor plan execution and its follow-up.• Implement all Trade and merchandising (Visibility) programs.• Lead, coach, and develop a secondary sales team to implement the channel and customer plans and achieve the desired in-store conditions and sales objectives at the store level.• Overall accountable for all operational programs in the assigned territory.

Doctor Of Philosophy - Phd, Marketing/Marketing Management, General, Pass

Associate'S Degree (Marketing For Professional ), Marketing, 96.57%

Master Of Business Administration (Mba), Accounting And Business/Management, 3.71 On A Scale Of 4.00

Information Technology, Computer/Information Technology Administration And Management, 3.00 On A Scale Of 4.00

Pgdcap, Management Information Systems, General, 3.00 On A Scale Of 4.00

Master In English, English Language Teaching, 3.64 On A Scale Of 4.00

Master In Hrdir, Human Resource Management & Development, 3.69 On A Scale Of 4.00