ASO• Supported the ASO team by analyzing app performance data and providing recommendations for optimization.• Develop and implement comprehensive UAC Campaign strategies to drive growth• Analyze data to identify trends, insights, and areas for improvement in acquisition efforts, ensuring data-driven decision-making.• Collaborate with product, and design teams to create seamless user journeys and improve conversion rates.• Manage acquisition budgets, ensuring effective allocation of resources to maximize ROI.• Collaborate with designers to create compelling app icons, screenshots, and videos that align with brand identity and attract user attention.• Utilize ASO tools and analytics platforms to track app performance, user acquisition, and retention metrics. Generate regular reports to evaluate the effectiveness of ASO strategies.• Work closely with marketing, product, and development teams to align ASO efforts with overall business goals and product launches.• Monitor and respond to user reviews and ratings, addressing concerns and leveraging positive feedback.SEO• Conduct comprehensive website audits focusing on on-page, off-page, and technical SEO to identify areas for improvement.• Utilize Screaming Frog for in-depth analysis of websites, identifying issues such as broken links, duplicate content, and crawl errors.• Collaborate with development teams to recommend and implement changes that enhance website performance and SEO.• Perform extensive keyword research to identify high-value keywords and phrases, and recommend page-wise anchor text for backlinks.• Optimized Google My Business (GMB) profiles to improve local SEO and enhance online visibility in local search results.• Plan graphics for (GMB) posts to boost local SEO efforts and enhance brand visibility.• Utilized SEMrush to track keyword rankings, competitor analysis, and monitor overall SEO campaign performance.

• Managed UAC campaign development, creative design and ad tracking• Monitored, analyzed and reported on campaign performance on a daily basis, making recommendations for optimization based on findings.• Analyse and optimize ad campaigns to increase return on investment (ROI)• Probe the effects of ASO and assign task to team for making the necessary action • Proofreading and editing reports (looker Studio for good visualization)• Analyse user behavior patterns through analytics tools such as Google Analytics (GA4) and Firebase.• Manages the performance of team through goal setting, ongoing assessment and mentoring

• Develop ASO strategy to optimize and improve conversion rate.• Monitoring and tracking app store rankings using the latest analytic tracking tools.• Strong knowledge of Google play store policies and trends.• Writing app descriptions, titles using researched keywords.• Performing keyword research in multiple languages.• Worked on Data.ia, Sensor Tower and Brain rank.• Coordinate with graphic designing team and create innovative ideas for the social post, icon, Screenshot and videos.• Set SEO strategy to optimize and improve On/Off page.• Do technical SEO and audit the website to improve web performance.• Managing games/app marketing through the web, social media, and blogging.• Design the web interface and page layout for notable web presence.• Recommend url structure, title, heading and meta description for website.• Managed social media properties, including daily monitoring, posting, and content development.• Planned, created and managed promotions and social ad campaigns.• Handling paid advertisement campaigns on google ads and optimize the campaign for the better result. • Develop and monitor campaign budgets.

• Design and Create Game Design Document• Coordinate with game developer and provide recommendation in Level designing.• Create funnels for the level progression and critically go through the progression report. Provide suitable recommendation for the better progression. • Use Unity, Fire base and Google play console for creating weekly progression. • Critically observe the ANRs and Crashes.

Responsibilities:• Conduct SEO audit, manage On page and Off page, do competitor analysis.• Develop a title tag, description of meta tags and heading.• Use Google Analytics, Google search console, Google keyword planner and other different tools.• Responsible for monitoring and generating organic traffic, conversions, keyword rankings and reports.• Responsible for Keyword Research, keyword stats, search engine rankings, keyword suggestions, and keyword placement• Maintained social media and brand presence across Twitter, Facebook, LinkedIn and Instagram platforms• Manage social media planning for execution of marketing strategies and community management• Use Screaming Frog for critical analysis and auditing the website. Achievement:• The lead conversion ratio of our outhouse project increases

Responsibilities:• Conducted searches such as evaluating competitor websites to incorporate best practices and create a marketing strategy to ensure optimal results.• Link building in targeted local directories including Google, Bing and other local listings.• Researched high volume keywords through keyword planner to update anchor text, title tags, and descriptions.• Analyzed Google updates to consistently perform SEO best practices.• Maintained website ranking in search engines; create listings and add content in order to keep sites relevant.• Good hand on experience of using SEmush for on-page and off-page analytics.Achievements:• The Domain Authority of the company’s website moves from 26 to 31.• Ranked my target keyword from page 10 to page 2 on Google Search Results.

Responsibilities:• Performed programming and content edits to existing web applications through Word press. • Delivered engaging and visually compelling web designs with user-friendly UI that are cross-browser compatible and mobile responsive.• Developed new pages, optimized for mobile, and debugged for better code HTML.• Utilized CSS and HTML for the editing the page layout.• Optimize the page speed for faster browsing experience.• Perform On page SEO with the help of Yoast SEO plug-in.Achievements:• Design the complete frontend layout of “dtservicecentre” website pages, add up to 120 products, do on-page SEO and optimize the images for fast page speed.

Responsibilities:• Responsible for the operation of the IVR (Interactive Voice Response) system• Answer the switchboard in a professional manner and direct callers to the proper individual or department.• Strong written and oral communication• Good interpersonal abilities• Good in British accent• Making presentations• Patience• Clear communication skills• Ability to use positive language• Ability to ‘read’ customers• A calming presence• Willingness to learn• Persuasion skills• Decision making• Correspondence via email and report to line managerAchievements• Work for inbound, outbound and support center• Move to rotation on different sub department• Quick learner and a active listener

Responsibilities:• Type correspondence, reports and other documents• Open and distribute the mail• Coordinate repairs to office equipment• Secure and monitor the files and record management • Research and assist with the preparation of motions, policies and procedures• Review and edit reports to the Board• Prepare correspondence for Board members• Schedule Board meetings• Prepare agendas for Board meeting• Organizing files and collecting data to be entered into the computer.• Analyzing the data for errors.• Reporting problems with the data.• Accurately entering information into various computer programs.• Keeping sensitive customer or company information confidential.• Update and maintain information on computer systems and in archives.Achievements:• Was able to provide results under press• A team player