Vp Analytics And Data Science
CurrentIs one of India’s leading real money gaming platforms, with a user base of 10+ million users and revenue of INR 2.5+ billion.• Designed a platform to track customer experiences by integrating structured data (like funnel completion rates) and unstructured data (like player chats). This improved user experience, increasing reactivation retention by 15% and active user engagement by 5%.• Launched a real-time fraud detection system that decreased fraudulent activities by 30% through prompt identification of high risk behaviour, resulting in significant cost savings for the company.• Developed the VOC framework to refine product features based on customer feedback, contributing to a 2% increase in gross revenue.• Created a machine learning-driven intent scoring model for new signups, achieving a 20% increase in D7 ARPUand a 50% rise in D7 revenue.• Established the analytics infrastructure by implementing a unified data lake, which reduced manual reporting by 80%, enabled 20+ automated business reports, and supported more than five key data science initiatives.• Developed predictive models that improved 4-week renewal rates by 5% while decreasing the targeted customer base for retention efforts by 30%.• Led the creation and deployment of real-time business intelligence dashboards for C-suite executives, reducing decision-making time by 50%.
