• Tracking SEO processes and obtaining necessary briefs from the team.• Reviewing social media content calendars and providing recommendations.• Managing digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.• Optimizing advertising budgets and monitoring ROI.• Identifying the best talents for the agency and managing recruitment processes.• Organizing orientation processes for new employees.• Coordinating and managing the workflow of all team members.• Regularly monitoring project deadlines and workflow.• Strategic planning to achieve the agency’s financial goals.• Playing an active role in financial decision-making processes.• Managing the agency’s financial statements and budget.• Monitoring the balance of income and expenses and tracking financial performance.• Regularly communicating with existing clients to ensure service quality and satisfaction.• Analyzing client feedback and contributing to improvement processes.

Development of Digital Marketing and Brand Strategies: Collaborating with the agency to develop digital marketing and brand strategies for Karaca, Karaca Home, Emsan, Cookplus, Kaşmir brands.Budget Planning and Tracking at MCC Level: Planning and monitoring high-budget expenditures at the MCC level.App Install and Engagement Strategies for Karaca App: Creating strategies for app installation and engagement for the Karaca Application.RFM Analysis and Customer Analytics: Working with the Customer Analytics unit to personalize advertisements through RFM (Recency, Frequency, Monetary) analyses.Creative Production Processes: Involvement in creative production processes from start to finish.Agency Management and Performance Marketing: Managing the agency and being responsible for all domestic performance marketing processesMarket and Media Research: Conducting new market and media research.KPI Monitoring and Competitive Analysis: Tracking daily, weekly, and monthly KPIs and conducting competitive analysis.Launch Planning and Management: Planning, monitoring, and managing launch processes.E-commerce Oriented Actions: Taking actions to support e-commerce goals and providing digital support to branding initiatives with media planning.Effective Use of Measurement Platforms: Actively and effectively using measurement platforms like Adjust and GA4.Keeping up with Industry Developments and Trends: Staying up-to- date with industry developments and trends.Planning and Managing Major Events: Planning and managing major occasions like Black Friday.

Client: Domino's PizzaRegular optimization and performance tracking of accounts. Developing media plans for promotional and launchperiods.Tracking and optimizing app install and app engagement campaigns. Training and coaching for junior and account executives.Create strategies for the client by providing new recommendations and insightPresent weekly and monthly reports to the clientRegular monitor and adjust budgetsStay up-to-date with search engine and PPC industry trends and developmentsEstablish, optimize and track programmatic campaignsWork in a data-driven mannerBe open to continuous learningResearch new paid search marketing initiativesCreate strategies for the client by providing new recommendations and insight

Client: Pegasus Airlines , TatilsepetiGoogle Marketing Platform (SA360 , CM360 , DV360) , Analytics 360 , Meta , Google Ads ( YTB , GDN , App Download, App Engagement , Pmax , Search) , Tiktok , Twitter , Supermetrics , Bing , Yandex , VK , Apple Search Ads

Client: Pegasus Airlines