Su-Lin Allen Email & Phone Number

London, United Kingdom

Led the creation of social media content for public health campaigns, including Stronger My Way, which was developed in partnership with Sport England.Devised social media strategy for external campaigns, including activation across digital channels, both organic and paid.Developed video content, including VR film ‘A Little inattention on the left’ to support parliamentary campaigns promoting community rehabilitation services.Provided training and support on developing… Show more Led the creation of social media content for public health campaigns, including Stronger My Way, which was developed in partnership with Sport England.Devised social media strategy for external campaigns, including activation across digital channels, both organic and paid.Developed video content, including VR film ‘A Little inattention on the left’ to support parliamentary campaigns promoting community rehabilitation services.Provided training and support on developing social media strategy and content creation.Chair of the CSP’s Equity, Diversity and Belonging staff group. Show less

London, United Kingdom

Managed all core social media channels for the University, ensuring key messages and achievements reach a wide online audience. Maintained a content schedule and chaired regular editorial meetings with other content contributors.Developed overall social media strategy and tailored this for each social media channel. Launched video content created exclusively for social media and contributed to video strategy to ensure video content is adapted for social media… Show more Managed all core social media channels for the University, ensuring key messages and achievements reach a wide online audience. Maintained a content schedule and chaired regular editorial meetings with other content contributors.Developed overall social media strategy and tailored this for each social media channel. Launched video content created exclusively for social media and contributed to video strategy to ensure video content is adapted for social media channels.Developed wider University social networks by working closely with social media managers ofUniversity sub-accounts, advised on strategy, provided training and developed social media policy.Produced detailed communications plans for internal campaigns, presented social media strategy to senior management and reported on results of campaigns. Show less

Created and managed overall communications schedule for the organisation incorporating print, direct marketing emails, press, content production and social media management.Increased reach of the organisation through devising compelling online content, developing social media channels including effective community management and improving direct communications in regular marketing emails. Produced strong content in a range of media, including online posts, photography and image… Show more Created and managed overall communications schedule for the organisation incorporating print, direct marketing emails, press, content production and social media management.Increased reach of the organisation through devising compelling online content, developing social media channels including effective community management and improving direct communications in regular marketing emails. Produced strong content in a range of media, including online posts, photography and image editing, editing audio and video production. Trained staff and volunteers in content production and social media.Coordinated print production including drafting and editing copy, working with the designer, working with printer and coordinating postal direct marketing mailouts. Responsible for the production of a range of printed materials including seasonal Arts and Learning Programme, flyers, posters, banners and formal invitations. Show less

Managed a range of fundraising events for donors and Patrons, including the Asian Business Leaders Award annual fundraising gala dinner for 250 guests including stakeholders, Asian Ambassadors and high-level government figures.Coordinated sponsorship proposals, including drafting grant applications to public funders and for prospective corporate supporters.

Organised conferences and courses across major cities in the UK to support publishing activities of the organisation. Managed logistics including liaising with venues, coordinating delivery of course materials and ensuring freelance educational consultant was prepared for content.Dealt with customer enquiries and processed bookings on the database.