Leading Rakuten Reward's Marketing Growth, Retention, Engagement, and Analytics teams for US, Canada, and UK. We are focused on bringing the benefits of Cash Back and Membership unlocks to new and existing members.President of Women@Rakuten, partnering with executives and team members across businesses at Rakuten International to elevate, support, and make intentional changes for diversity and inclusion in our work place.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Building and design consultancy for residential and spec housing projects. Scope includes Build + Design services including project planning, architectural layouts, construction oversight, and interior furnishing, staging, and design.http://www.riveradesigngroup.com

Leading marketing for LendingClub products and services through integrated paid and owned marketing channels. Managing and optimizing marketing strategy based on end to end segment, product, and investor demand.

A team leader who leverages data to drive actionable strategies for brand building efforts, segment-focused and cross-enterprise product direct response programs, and digital capability activation initiatives.Primary Areas of Current Focus:• Aligning ROI and Impacts of Brand Advertising• Optimizing awareness and adoption strategies for emerging products & services• Increasing Customer Impact with Team Collaboration• Defining success for cross-enterprise content development• Digitizing and Centralizing Real-Time Performance• Marketing Channels: Digital/Social, Video (linear, addressable, digital), Print, Out of Home, Direct Mail, Email, Owned Digital

Drove marketing strategy and analytics for creative agencies and CPG companies with focus on ROI maximization and business goal growth strategies.• Significantly increased Brand response rates and efficiencies in Digital Marketing approach (Mobile, Social, Video, Display, Paid Search) by establishing an engagement model and measurement criteria across CPG brand and ad agencies• Leveraged consumer engagement data to identify new opportunities for CPG product which ultimately shifted investments to new sector• Established and managed marketing analytics capability for creative agency• Led teams across multiple agencies to align measurement needs based on cross-campaign objectives and business ROI goals• Created and implemented a two-year digital marketing and analytics roadmap for a CPG company, transitioning to multivariate testing campaigns with focus on Engagement and ROI• Created forecasting and planning tools for media planning agency to promote more efficient spending for current planners and to educate new media planners to become strategic buyers