Brendan Sullivan Email & Phone Number

Boston, Massachusetts, United States

I advise early to mid-stage startups on digital product strategy, marketing, and growth. Current and past clients include TikTok, The Culture Trip, and Landit.

New York / Los Angeles

Led TikTok's product partnerships team across 3 continents that drove innovation in video creation, influencer marketing, and media optimization. By creating a set of APIs, and developing a program that certified technology providers to integrate into them, we vastly increased the speed of innovation on the platform.Created of the TikTok Marketing Partner Program, which helped innovative companies plug into TikTok's marketing API to help accelerate TikTok's advertising business.

Greater Boston Area

Lola is an AI-powered travel agent that from the creators of Kayak. As VP of product my team built an AI-powered travel experience business travelers that addressed the most painful parts of travel. Lola was selected as the exclusive small business technology partner by American Express Global Business Travel, and acquired by Capital One.

San Francisco Bay Area / London, United Kingdom

My work focused on addressing two strategic questions through product improvements:1) How can Facebook adapt its products to better serve people and businesses in emerging markets? Addressed this through user research and market analysis to understand trends and needs key markets across Asia, Africa, the Middle East, and Latin America. Key projects included optimizing Facebook for all levels of mobile connectivity and ensuring a positive experience on all mobile devices.2) How can businesses use Facebook data in a privacy safe way to target their ads more effectively? Built ad targeting tools to help global advertisers and small businesses reach their precise audience while maximizing ROI. Key projects include the launch and growth of Facebook's Custom Audiences targeting product, as well as its Lookalike Audiences product.

Buenos Aires, Argentina

Selected as a founding team member of Facebook’s Buenos Aires, Argentina office. As part of this assignment I hired, trained, and managed the Account Management team and set its first year strategy and goals.

Building online marketing strategy for Fortune 100 clients including multi-channel media buys and analytics. Consulted clients on the optimal media mix for quarterly and annual budgets in order to meet their business goals.

Wrote weekly columns on the NBA's Atlantic Division. Summarized key story lines including results, trade rumors, injuries, and other news.

Wrote articles for print and digital versions of Colby College's alumni magazine.

Ba, English

Brewing And Fermentation Science

Design Discovery

Graduate Program In Adaptive Reuse Architecture