Mandy Sullivan Email & Phone Number

San Diego, Ca, Us

San Diego

San Diego, California, United States

- Heads strategy of all organic social, video, and photography at SeaWorld San Diego, Aquatica, and Sesame Place San Diego- Develops robust marketing plans to bring visitation of the park around key demographics and psychographics around organic and paid media - Oversee media and creative agencies to create new awareness and promotional digital advertisements - Work closely with PR to develop and pitch stories to local and national media - Identify and work with influencers to build brand awareness and following

Greater San Diego Area

- Leads cross-agency integrated marketing programs by participating in briefs and work sessions, contributing to overall planning process, representing the interactive opportunity, defining interactive tactics within projects and campaigns.-Develops strategy around organic social, paid social, paid search, display, endemic media, and SEO -Project Manage and plan for all engagements including goals, deliverables, schedules and budgets by managing the workflow process with support from team members to ensure that teams are delivering on time and on budget -Manage implementation of integrated offerings and tools and identify cross-platform opportunities-Defines and develops measurement models for project success with clients-Spearheads consistent reviews of project delivery, research, analytics, best practices, etc.-Partners with internal teams and external partners to communicate client objectives and develop strategic solutions-Creates & spearheads influencer marketing strategy for content & reach - Strategizes and creates social media, content, and brand storytelling- Manages and cultivates influencer marketing relationships and production- Writes and optimizes client blogs with SEO best practices

Greater San Diego Area

-Develop and manage online marketing campaigns for clients that drive brand engagement, awareness, and traffic -Optimize social content to maximize engagement for various audiences and channels -Maintain branded look, feel, and voice for each social media platform-Write and edit blog content and traditional content for multiple media platforms-Design and develop successful digital ad campaigns -Grow fans and audience across social channels -Edit raw photography and videos -Develop content calendars and strategy-Analyze data to ensure strong ROI -Benchmarks and replicate social successes

Encinitas, Ca

-Coordinate and monitor third-party logistics -Recommend changes in process to improve the warehouse and drop ship vendor operating efficiency -Negotiation, onboarding and managing drop ship and wholesale products -Create engaging content and copy for social media including Instagram, Pinterest, Facebook, and Twitter -Outreach to potential brand ambassadors, influencers, and bloggers for content and exposure-Create and monitor targeted Facebook ads and Pinterest Ads-Monitor and analyze Google Analytics account & ad campaigns -Respond to customer service emails and phone calls in a timely manner-Assist in finding and reaching out to potential product vendors-Write and edit copy for product descriptions -Assist CFO in creating and monitoring marketing budget, invoices, and operation fees. Have successfully found ways to reduce spend while still having maximum results. -Daily inventory updating and control for storefront, warehouse, and drop ship products-Daily interaction with customers in storefront introducing them to the brand-Make recommendations for improving views and purchases based off Google Analytics and customer service experiences -Monitor and respond to fans in a timely manner on social media outlets including Instagram, Twitter, Pinterest, and Facebook-Secure and manage third party site sales such as Houzz, Bezar, and Zulily -Turning bad customer experiences into good ones

Carlsbad, Ca

-Created daily postings for Facebook and Twitter for five clients-Engaged with customers and fans through Facebook, Twitter and Pinterest -Created social media proposals for potential clients-Designed social media roadmaps with ROI and KPIs for new clients-Responded and answered in a timely manner to customer service inquiries via social media -Wrote and edited blogs for clients and our company newsletter -Created targeted Facebook ads through Facebook Power Editor-Built and monitored interactive Facebook contests through Shortstack -Promoted and monitored online contests and sweepstakes -Used tools such as Sprout Social, Hootsuite and Buffer to schedule posts and track analytics-Promoted products through blogger outreach-Wrote press releases for clients as needed -Communicated with clients on a daily basis

Greater San Diego Area

-Engaged with customers/fans on Facebook, Twitter and Pinterest -Reached out to client with customer service issues to resolve -Wrote and edited blogs for clients-Researched campaign ideas and possible platforms to use -Created contest ideas and drafted rules and restrictions -Used tools such as Twitalyzer, Piquora, Hootsuite and Shortstack

Greater San Diego Area

- Managed four clients and their social media accounts, primarily Facebook, Twitter and Google+- Created content for daily postings - Promoted upcoming events and contests- Turned in weekly and monthly detailed report on accounts to track growth including Yelp, Facebook, Twitter, Google+, UrbanSpoon and Instagram to track progress

-Successfully promoted fourteen plays and productions by writing press releases, creating web-postings, and organizing group sales. -Managed the theatre’s social media platforms, (Facebook and Twitter primarily) releasing new information, videos and pictures.Gained 1,400+ Facebook likes on our page and 300+ followers on Twitter-Hosted social media contests (5 per play) for free tickets and prizes-Oversaw archives as well as poster and flier distribution-Engaged with university as well as community marketing for plays-Helped organize special events such as theatre tours, field trips, talk-backs and after parties for big groups