Robert Sullivan Email and Phone Number
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Robert is a leader in management, consumer marketing and communications having held CEO reporting roles across a variety of industries. Robert has a strong suite of skills in business management, strategic planning, marketing, brand development, stakeholder relations, media management, government liaison, advertising and sales. Robert's industry experience is broad and highlights his adaptability. He has worked in clothing apparel, gaming (lotteries and casinos), wagering (horse racing), broadcast television, business associations, property development and is now plying his trade in local government.His current role is Executive Manager Customer Experience at Blacktown City Council. In this role, he is responsible for designing, establishing and managing the delivery of customer experience objectives and strategies that will be applied to Blacktown City Council’s business. This role will be pivotal in Council’s aim to put customers at the centre of everything it does.Robert is a strong supporter of market research and customer insight. He specialises in realigning the direction of a company to recognise marketing as a way of business and that an understanding and responding to customer insight is the key to being successful.Robert has a flexible approach to challenges and the ability to balance a range of pressing priorities against market and commercial demands. He is a leader by example and prides himself on setting a direction and culture in which staff can evolve, feel ownership and recognise their value to an organisation.
Blacktown City Council
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Executive Manager Customer ExperienceBlacktown City Council May 2024 - PresentBlacktown, New South Wales, AustraliaIn this role, Robert is responsible for designing, establishing and managing the delivery of customer experience objectives and strategies that will be applied to Blacktown City Council’s business. This role will be pivotal in Council’s aim to put customers at the centre of everything it does. The role leads customer expectations research and analysis to uncover insights that will drive the development of product and service improvements with senior leadership across all of Council’s directorates. The role will also be responsible for strategic advice in the management of customer service enquiries, including the review, implementation, and monitoring of customer expectation standards across Council.
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Manager Kids' Early LearningBlacktown City Council Sep 2018 - May 2024Seven HillsAs the Manager, Kids' Early Learning at Blacktown City Council my key responsibility was the leadership of the team and the strategic planning for a portfolio of 30 child care services and over 40 family day care educators.The business has in excess of 300 staff and operates throughout the Blacktown local government area. We were trusted by over 2000 families to inspire their children to care, share and learn from one another everyday. And, in doing so we and our families made an impact by creating good human beings for our City’s future.
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Director Stakeholder Engagement & RelationsNsw Land And Housing Corporation Oct 2016 - Sep 2018Ashfield Nsw AustraliaThis role involved the strategic management and personal interaction with a wide variety of stakeholders including social housing residents, community members, non-government organisations, private sector developers, community housing providers, state and local government.Key projects included the redevelopment of major social housing estates at Waterloo, Telopea, Macquarie Park and Riverwood under the NSW Government's Future Directions for Social Housing in NSW, Communities Plus program.
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Strategic Marketing And Communications ConsultantSelf Employed Jul 2015 - Oct 2016Bella Vista, Nsw AustraliaRobert's responsibilities included the development and implementation of strategic business and marketing plans, tactical marketing advice, identifying marketing team structures and operations, staff recruitment, stakeholder relations, media engagement and internal communication campaigns.As a consultant, Robert developed a number of strategic marketing and communication plans for clients. These strategic plans typically included: customer insight platform, market segmentation, brand positioning, KPI identification, strategy identification prioritisation, communication requirements, implementation timelines and budgets. Robert provided consultancy services over a range of industries including local government, advertising, insurance mutuals and property development. His clients included Blacktown City Council, United Independent Pools, Circus and Land and Housing Corporation.Robert successfully launched new brands, developed new brand identities, realigned organisations to a marketing direction, delivered focused communication campaigns and took a hands-on approach in the implementation of actions with clients.
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Head Of Transition: Residential DevelopmentUrbangrowth Nsw Jan 2014 - Jul 2015Parramatta, Nsw AustraliaAs the Head of Transition, Robert led the transformation of the residential land development business as the organisation realigned itself to a new mandate of delivering complex urban renewal projects in NSW. The position had the responsibility of transition planning, change management, consumer and business sales, marketing, development and financial control of UrbanGrowth NSW's 60 retail development projects. The position involved the management and mentoring of 66 staff, including 3 direct reports and led the communication of the transition plan to internal and external stakeholders. -
General Manager, Corporate MarketingLandcom Nov 2007 - Dec 2013Parramatta, Nsw AustraliaRobert’s responsibilities included consumer and business sales, marketing, brand development, sponsorships, events, media management, industry and stakeholder communications. The revenue budget was $700m, with an operating expenditure of $13.1m and management of 20 staff (including 6 direct reports).He introduced a portfolio management strategy to clearly differentiate the market positioning and promotion of each residential development project. This successful strategy resulted in five consecutive years of growth taking total revenues from $400m to $700m per annum. -
Senior Manager MarketingAustralian Turf Club (Formerly Australian Jockey Club) Oct 2005 - Nov 2007Randwick, Nsw AustraliaRobert’s responsibilities included strategic market planning, market research, brand development, partnerships, event management and communications. He had a revenue budget of $73m, with an operating expenditure of $4.7m and he managed 6 staff (including 2 direct reports). Undertook market research to define unique customer insights and produced the Club’s first ever strategic marketing plan. This plan involved repositioning the brand and introducing new product offers that increased annual attendance levels and revenues in consecutive years. -
Executive Manager MarketingClubs Nsw (Registered Clubs Association Of Nsw) Mar 2004 - Oct 2005Sydney, Nsw AustraliaRobert's responsibilities included strategic planning, brand development, sponsorship, partnerships and event management. The sponsorship revenue budget was $4.7m, with an operating expenditure of $4.5m and the management of 8 staff (including 3 direct reports).Robert's major accomplishment in this role was to restructure the marketing department to better service the needs of a segmented market, including clients (clubs), corporate partners and the general public. In a first for the organisation, Robert directed and developed an industry branding campaign which clearly defined the role of the club industry and leveraged a campaign against the State Government’s proposed increases to club poker machine tax levels.
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Director - Sales & MarketingStargames Jul 2002 - Mar 2004Milperra, Nsw AustraliaRobert’s responsibilities included strategic planning, sales and marketing, internationalmarket development and product management. The revenue budget was $70m, with an operating expenditure of $2.6m and he managed 22 staff (including 6 direct reports).Developed and managed an international sales and marketing program that identified and acquired new customers and distributors across Asia, South America and Eastern Europe. This new business program drove an increase in total revenue by 46% over the previous year. -
General Manager MarketingPrime Television Jul 2000 - Jul 2002North Sydney, Nsw AustraliaRobert’s responsibilities included business planning, marketing management, brand strategy, new business development and media relations. The indirect revenue budget was $140m, with an operating expenditure of $2.6m and he managed 8 staff (including 5 direct reports).Directed a strategic research program to provide the basis of new business plan. The new plan involved a re-launch of the brand, identified new business opportunities and overhauled the marketing operations of the company. These new strategies produced an increase in brand awareness that generated improved ratings and revenue. -
Executive Manager Marketing OperationsThe Star Jul 1997 - Jul 2000Pyrmont, Nsw AustraliaRobert’s responsibilities included strategic planning, brand development, customer management and operational department integration. The revenue budget was $640m, with an operating expenditure of $21m and he managed 10 staff (including 3 direct reports).Led and managed a taskforce responsible for the reengineering of the company’s marketing program. The reengineered program identified a new target market, repositioned the brand and launched a new customer loyalty program. The program drove three consecutive years of revenue and gross margin growth. -
Product ManagerNsw Lotteries Nov 1992 - Jul 1997SydneyProduct development, strategy, customer management, advertising, promotions and public relations.
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Product ManagerBonds Nov 1988 - Nov 1992Camperdown & Wentworthville, Nsw AustraliaProduct development, strategy, sales management and manufacturing.
Robert Sullivan Skills
Robert Sullivan Education Details
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Master'S Degree -
Bankstown Technical CollegeDiploma
Frequently Asked Questions about Robert Sullivan
What company does Robert Sullivan work for?
Robert Sullivan works for Blacktown City Council
What is Robert Sullivan's role at the current company?
Robert Sullivan's current role is Leadership, Customer Centric Marketing & Business Management.
What is Robert Sullivan's email address?
Robert Sullivan's email address is su****@****deas.ws
What schools did Robert Sullivan attend?
Robert Sullivan attended University Of Western Sydney, Bankstown Technical College.
What skills is Robert Sullivan known for?
Robert Sullivan has skills like Brand Development, Marketing, Advertising, Marketing Communications, Strategic Planning, Media Relations, Management, Contract Management, Budgets, Social Media Marketing, Corporate Communications, Sponsorship Relations.
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Robert Sullivan
Histology Manager At The Queenslnad Brain Institute, The University Of QueenslandGreater Brisbane Area -
Robert Sullivan
Greater Brisbane Area3aurizon.com.au, energex.com.au, incitecpivot.com.au2 +614351XXXXX
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