Tara Sullivan Email & Phone Number

• Lead full-service marketing/communications/public relations team within the BOCES • Improve communication with stakeholders to enhance each district’s brand reputation• Utilize professional expertise to keep internal and external audiences informed and supportive• Communicate in traditional and digital worlds from writing to updating websites• Expert in: • Gaining Support for Capital Projects • Branding • Social Media and Reputation… Show more • Lead full-service marketing/communications/public relations team within the BOCES • Improve communication with stakeholders to enhance each district’s brand reputation• Utilize professional expertise to keep internal and external audiences informed and supportive• Communicate in traditional and digital worlds from writing to updating websites• Expert in: • Gaining Support for Capital Projects • Branding • Social Media and Reputation Management • Crisis Communications • Website conversions • Crowdsourcing ideas and themes Show less

www.adirondackaquaticcenter.org

• Resurrected the New York Kids Show and returned it to profitability• Successfully marketed the Hunter’s Weekend in Lake George and launched the first New York Whitetail Classic consumer show• Provided on-site event management for the New York Food and Restaurant Show, the New York Kids Show, and the New York Whitetail Classic

• Responsible for four annual and several one-of-a-kind consumer shows (The Great NYS Snow & Travel Expo, The Great Northeast Home Show, The Northeast Great Outdoors Show, The Fidelis Care All About Kids & Families Show, the Capital Region Financial Forum, and The Northeast American Culinary Federation Chef Show)• Developed budgets and oversaw revenue and expenditures for each consumer show• Managed logistics for over 500 exhibitors and sponsors annually• Developed and… Show more • Responsible for four annual and several one-of-a-kind consumer shows (The Great NYS Snow & Travel Expo, The Great Northeast Home Show, The Northeast Great Outdoors Show, The Fidelis Care All About Kids & Families Show, the Capital Region Financial Forum, and The Northeast American Culinary Federation Chef Show)• Developed budgets and oversaw revenue and expenditures for each consumer show• Managed logistics for over 500 exhibitors and sponsors annually• Developed and implemented marketing strategies to attract exhibitors and attendees• Oversaw media buys, promotions and trades• Booked entertainment/attractions/speakers • Acted as spokesperson on radio and television interviews• Managed print and broadcast production for Saratoga Race Course• Coordinated annual events at Saratoga Race Course • Developed the first major fundraising event for the Thoroughbred Retirement Foundation and planned three subsequent annual galas• Implemented the first two Travers Celebration galas at Saratoga Race Course Show less

• Developed traditional advertising campaigns• Wrote copy for print, radio, tv, outdoor• Analyzed and purchased media• Provided event management and coordination• Obtained publicity• Directed print and broadcast production

Ba, English Communications, Minor In Polisci

Activities and Societies: Swim team Orientation Committee

Education record

Education record