As a lecturer at King Khalid University, I specialise in developing impactful marketing strategies, drawing on my experience and Master's degree in Marketing from Swansea University and many courses in Marketing and Strategic Management. My goal is to cultivate a deep understanding of market trends, consumer behaviuor, and promotional techniques that empower organisations to create innovative marketing solutions and drive success.My research interests center on analysing consumer behaviuor, particularly across different generations. I also examine the intersection of technology and marketing, focusing on the implications of AI tools and digital transformation. Additionally, I explore corporate reputation management, with a critical lens on how brand stereotypes shape public perception.