Sum Thy Email & Phone Number

Phnom Penh

I have been working as Sale and Marketing Program Lead at PSI/C for over 5 years. My job responsibilities are:•Develop marketing brand plan, strategies and execute marketing program activities. •Develop and manage brands portfolio strategy and financial plan to align and relate to business objective of organization.•Deploy Integration Marketing Communications and sale programs including ATL and BTL channel to build brand awareness among target consumers.•Manage Digital Marketing for advertising including creating contents, posting, tracking, and monitoring progress of works.•Design channel strategy for better improving visibility of brand at outlets, create trade promotion with point of sale materials for merchandising, consumer promotion, and events to drive growth for sale.•Lead production TV spots, radio spots, and other designed communication materials. •Manage and work with media, suppliers, printing agencies, and other related entities for communications materials and tools. •Manage commercial plan including the launch new products in the marketplace and measure the progress and actions. •Explore opportunities for long term growth of business for new product expansions.•Manage and monitor marketing campaigns and budget expenses and ensure that cost effectively and impact the sale volume and value growth.•Design market research for evidence base to understand key market situation and consumer insight then analysis into action and planning. •Lead and conduct situation and competition analysis for better actions in the marketplace.•Prepare and writing reports and results to management for decision making.

Phnom Penh, Cambodia

I was working at Population Service International Cambodia, as HIV/AIDS Program Coordinator for another over 5 years as a project management role and leader. My major responsibilities: providing small grants and technical supports to governmental bodies for policy, SOP, and guideline development and supported local organizations who were working with key populations and vulnerable people. I am managing couples of projects funded by WHP, USAID, and Global Fund including project design, implementation, Monitoring, and Evaluation. Designed strategic plans, developed workplan and budget plan, provided capacities building through training, coaching. Design BCC strategy and IEC materials support for program implementation. Analyzed vary researches and brought those into actions in program implementation, managed and overviewed financial management. Project evaluation and design program reports and proposal to variety of donors and charities for funding, and overviewed the achievement of project implementation.

Phnom Penh, Cambodia

I was providing sub-grants and contracts to local NGOs and delivery technical support to those working with HIV program on organizational capacities development, program implementation skills, and strengthening of financial management. I also worked closely with most at risk population, MSM, Entertainment Establishment (DSW/IDSW), DU, PLHA, community people, and other partners in design Creative Brief, Communication Strategy, Research, and Assessment. I was good at in term of coordination between National AIDS Authority in term of National MSM Technical Working Group member to develop National MSM Strategic Plan and 3 years Operational Plan. I also could provide and organize as well as facilitate any Training, Meeting, Workshop, Conference, and Campaign. I was be able to develop proposal, designing workplan, reviewing document and participate in program review meeting and decision-making on new sub-grant and extension. I am strongly working on Monitoring and Evaluation to maintain sub-grant, budget, and organizational management

Master'S Degree, Development Management

Bachelor'S Degree, Business Administration And Management, General