Suma Krishna Email & Phone Number

India

Google Ads: Campaign Management: Proficient in utilizing Google Ads for creating, tracking, and optimizing advertising campaignsExperienced in monitoring campaign performance, including start and end dates, as well as managing campaign budgets effectivelyPerformance Monitoring: Adept at monitoring key performance metrics, such as total clicks and total impressions, to assess the effectiveness of advertising campaignsUtilized performance data to make informed decisions and optimize campaign strategiesFinancial Tracking and Transactions: Managed financial transactions related to advertising campaigns, ensuring accuracy and transparencyCollaborated with financial institutions to track payments, reconcile discrepancies, and apply payments to the appropriate accountsCredit Assessments: Conducted thorough credit assessments to evaluate the creditworthiness of individuals and businessesDeveloped and implemented standardized procedures for assessing credit riskAutomation Tools: Proficient in using marketing automation platforms like Mailchimp and HubSpot to streamline and automate email workflowsInvoice Generation and Billing: Played a key role in the invoice generation process, ensuring accuracy and compliance with billing guidelinesHandled rebill requests and billing modifications to accommodate changes in campaign requirementsExperience in audience segmentation and targeted email campaigns for improved personalizationIntegration with CRM Systems: Integrated email marketing efforts with Customer Relationship Management (CRM) systems for seamless data synchronization.Developed and implemented strategies for increasing customer satisfaction.Conducted research to identify new market opportunities.Provided direction and guidance to junior associates on complex tasks.Analyzed data and created reports for senior management.Managed team resources, including assigning tasks, monitoring progress, and ensuring deadlines were met.

India

Ability to analyze and modify ad types.Reviewing ads based on Google's AdWords policies.Reviewing Ads according to impression count and priorities.Protecting Google’s products by analyzing product trends and identifying new filters and flags to spot spam.Other responsibilities include addressing customer (Google clients) Queries, Policy presentation.Supporting the floor on real time queries.Helping all the resources in understanding the critical concepts.Do a daily FPY audits on Qplus/Trixxes1:1 and 1:M feedback closure from the FPY source.Developing skills through learning modules and sharing knowledge.Conducting refresher sessions on weekly FPY learning.Handling practice/Nesting Batches (live support, practice audits, Quality sessions).Driving SME activities like floor monitoring, POA on process improvement, POA on defect & invalid edit reduction from FPY.Worked in various processes under adwords.

India

Worked as a Quality analyst on the YouTube content review process.Lead Client meetings, set the agenda about the quality, validations and its respective errors. Conduct PKTs (Process Knowledge Tests) for the team and make sure all the team members are calibrated with policies.Handled a team of more than 6 members and involved in defining and submitting weekly & monthly quality reports to the leads and managersHands on role to analyze & QC the content on YouTube platformConducted daily huddles to the team.Mentored the newly hired team with floor support.Responsibility of Queue Management in the absence of team lead.