Sumaira Irfan

Sumaira Irfan Email and Phone Number

Head of Planning, Sourcing and Merchandising @ Threads Uniform
Dubai, AE
Sumaira Irfan's Location
Dubai, United Arab Emirates, United Arab Emirates
Sumaira Irfan's Contact Details

Sumaira Irfan personal email

About Sumaira Irfan

As an experienced professional in the fashion industry, I have gained global exposure working for multi-national companies and launching products in the fastest growing fashion hubs. With over 18 years of experience, my expertise lies in buying, brand development, and brand management.Starting my career as a Buyer for a global brand, I learned all phases of the product cycle, working closely with vendors and market research teams in Dubai to understand the market and process better. I then moved to Indonesia and successfully launched denim products in various regions.After spending time learning the complete process, I took up an opportunity to work with a startup, playing a crucial role in budgeting and quarterly planning for their first ever brand, RA Jeans in Indonesia. I have also been fortunate to work with cross-functional teams, including marketing, sales, analytics, and supply chain.I have had the opportunity to work for a global firm, Landmark-India, where I was in-charge of buying and sourcing for 80 stores in India against various product categories in the apparel categories. My specialties include:BuyingSourcingMerchandisingSupply chainBrand developmentBrand ManagementProduct launch andBudgeting. I have traveled extensively to countries such as the UK, Turkey, China, Hong Kong, Indonesia, India, and Sri Lanka for buying and sourcing.

Sumaira Irfan's Current Company Details
Threads Uniform

Threads Uniform

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Head of Planning, Sourcing and Merchandising
Dubai, AE
Website:
threadsme.com
Employees:
65
Sumaira Irfan Work Experience Details
  • Threads Uniform
    Head Of Planning, Sourcing And Merchandising
    Threads Uniform
    Dubai, Ae
  • Couturelabs Textile Trading Llc
    General Manager Operations
    Couturelabs Textile Trading Llc Nov 2023 - Present
    Dubai, United Arab Emirates
  • Gmg Trading Llc Dubai
    Product Manager Buying Manager
    Gmg Trading Llc Dubai Sep 2021 - Nov 2023
    Dubai, United Arab Emirates
  • Lifestyle International Pvt Ltd
    General Manager- Buying And Sourcing- Ladies Wear
    Lifestyle International Pvt Ltd Dec 2018 - Dec 2019
    Bengaluru Area, India
    Product Categories included: Western & Ethnic wear /Lingerie/Nightwear/Denim/Winter wearBrand: All Lifestyle private label brandsTotal stores: 80Business distribution: 80L+ apparels worth $41 millionVendor portfolio includes a total of 80+ vendors across India and Bangladesh* R&D for new fabric sources and manufacturing facilities* Cross costing to ensure competitive FOB’s were achieved. Decreased the FOB by 6% in order to achieve increase in IM% BY 2%* Managing a team of 7 Technicians and 16 Merchandisers to ensure quality product is delivered on time(OTIF-95% every season)for trading* Conduct factory evaluations in lieu with quality department and ensure compliance based on company CoC* Aligning to the vendor matrix to ensure that season-based planning is executed in par with the OTB plan* Re-evaluating department SOP’s to ensure effective and qualitative results
  • Kashkha كشخة
    Buying Manager-Ladies Arab Ethnic Wear And Night Wear
    Kashkha كشخة May 2018 - Nov 2018
    Dubai, United Arab Emirates
    Complete restructuring of the company department wiseTarget based budget plans and tools used to achieve quarterly and annual goalsMonitored sales Vs stock ratio and take corrective steps within the season to ensure maximum resultsCustomized distribution product/region wise to meet customer demand and maximize sales
  • Ra Jeans
    Director Of Brand Development-Ladies Wear And Men'S Wear
    Ra Jeans Jul 2015 - Feb 2016
    Greater Jakarta Area, Indonesia
    Startup stint working directly with the Founders* Developed & Launched the very first brand of the company “RA Jeans”* Built the team from scratch & scaled up to 18 in a span of 3 quarters* Worked with the leadership team analyzing the market, defining the strategy to launch the product and along side took care of the budgeting * Helped the marketing team launch the product successfully by providing market trends/knowledge* Roped in TV Personality 'Mr Rafi Ahmed' as its first ambassador for the launch* Creating and managing promotional collateral to establish and maintain product branding* Published monthly & quarterly dashboard metric to the leadership team on the progress* Wore multiple hats by supporting product development, marketing, supply chain team to run the program smoothly
  • Lee Cooper
    Brand Development Manager-Denim Wear -Ladies And Men'S And Accessories
    Lee Cooper Feb 2014 - Jul 2015
    Greater Jakarta Area, Indonesia
    * Product development- Apparel/Accessories and Footwear - season wise in lieu with trend reports from Lee Cooper –UK* Merchandising – Looked after the supply chain of the product sourcing, ordering, pricing & on time delivery of apparels for the whole of Indonesia [approximately 37 stores in total]* Worked with Designers/Market research team of 4 conducting customer survey & trend analysis * Formulated workflow process for smooth transition of the product- T&A adherence was primary objective* Marketing: Worked with marketing team to help them maintain the brand visibility at par with global standards defined through different channels like Photo shoots/promotions/fashion shows* Budget planning for different seasons defining clear KPI's* Overlooked the vendor management process & evaluate on their performance on a quarterly basis
  • Pasaraya
    Senior Brand Manager-Ladies Wear/ Teen Wear/Men'S Wear And Indonesian Ethnic Wear And Accessories
    Pasaraya Nov 2011 - Apr 2013
    Greater Jakarta Area, Indonesia
    * Developed & Launched & Patented ‘In-house’ brand [Groove] for Jakarta region* Heading the division for the launch working with the leadership team handling a budget * Cross functional role working with the Marketing, Analytics, Architect teams to successfully launch the product* Worked with the senior director to define quarterly plan/projection of sales & chart execution plans accordingly* Managed plans for stock levels in line with promotions and discount programs
  • Max Fashions,(Landmark Group Llc)
    Senior Buyer-Ladies Wear
    Max Fashions,(Landmark Group Llc) Oct 2006 - Dec 2010
    Dubai, United Arab Emirates
    * Analyzed trends to ensure product range of Max at par with International brands [Zara, H&M, M&S, Debenhams]* Managed plans for stock levels of Max for Turkey, Qatar & Dubai reacting to change in demand and logistics* Working with suppliers for sourcing of new fabrics and trims and be in lieu with market developments and other brands* Identified & empaneled 8 vendors for growing vendor base to cater the demand & supply* Travelled extensively to Europe and Far East to select and assemble a new collection of products* Trained and mentored 3 merchandisers in the team * Presenting the dashboard/metrics to the leadership team analyzing the performance & taking corrective measures

Sumaira Irfan Skills

Luxury Goods Apparel Merchandising Brand Development Visual Merchandising Retail Fashion Private Label Trend Analysis Department Stores Global Sourcing Textiles Trend Denim Product Development Management Sourcing Negotiation Retail Buying Wovens Procurement Product Management Product Assortment Planning Recruiting Stock Control Key Performance Indicators Supply Chain Management Brand Management Budgeting Fashion Buying Vendor Management Microsoft Excel Decision Making Interpersonal Skills Training Range Building Range Selection Product Selection Accessories Sales Analysis Assortment Development Retail Branding

Sumaira Irfan Education Details

Frequently Asked Questions about Sumaira Irfan

What company does Sumaira Irfan work for?

Sumaira Irfan works for Threads Uniform

What is Sumaira Irfan's role at the current company?

Sumaira Irfan's current role is Head of Planning, Sourcing and Merchandising.

What is Sumaira Irfan's email address?

Sumaira Irfan's email address is su****@****hoo.com

What schools did Sumaira Irfan attend?

Sumaira Irfan attended Fashion Institute Of Technology, University Of Madras.

What skills is Sumaira Irfan known for?

Sumaira Irfan has skills like Luxury Goods, Apparel, Merchandising, Brand Development, Visual Merchandising, Retail, Fashion, Private Label, Trend Analysis, Department Stores, Global Sourcing, Textiles.

Who are Sumaira Irfan's colleagues?

Sumaira Irfan's colleagues are Prasanna Kadali, Arit Ifelaja, Loreto F., Ahmed Khalil, S.s. Auralee, Afdhal Razzaque, Anas Aamir.

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