* Managing Creatives for MIDA (Marines Industry Digital Agency)*Managing partnership with Tequila (Design & Branding agency) in UAE.*Winston Cigarettes BTL project management.*Managing Brand Guidelines and mobile app design for The Lending Hub, a Riyadh-based Fintech firm. *Part of the team creating the UI/UX design of Nadec Creations including magazine design. *Eiffel Lubricants corporate documentary and animation project's writer and co-producer.*Managing screenwriting ventures of Next Medium.

*Creative management of IT Global Enablers UAE's content production, animation, design, and content writing projects. * Wrote a sitcom and a sketch series for Nashpati Prime (a South Asian entertainment platform)* Co-produced multiple digital video commercials DVCs with Vasl Films.* Engaged in developing multiple diverse genre original series, feature, and short film scripts.* Delivering top talent recruitment and quality project management services to SMEs and startups.

Achievements Gold Effie Award – Household Supplies and Services (Ragra Vs Naya Ariel Tagra) P&GGold Effie Award – Household Supplies and Services (Ariel Touch of Downy) P&G*Creative lead and writer of documentary series integrating United Nations SDGs for Hashoo Foundation.*Developed creatives for conventional, digital, and social media campaigns - P&G brands: Ariel, Ariel Touch of Downy & Pampers. - FrieslandCampina Engro brand: Omore *Managed the creatives presented to the Prime Minister of Pakistan in February 2020 by Hashoo group start-up brands: Everywater & Tejari.*Ideation and execution of HBL brand repositioning as a digitalized bank & HBL Nisa (Women's account) campaign.*Ajinomoto brands: Masako & Crispy Fry creative management, research, and campaign creative for a new variant of Crispy French Fries. Participation in major wins: English Biscuits Manufactures EBM, & Unity Foods.*Management of Canbebe communication creative & assistance in brand research.*British Council IELTS print & social media marketing collaterals creative handling.

* Wrote branded and unbranded viral comedy sketches. * Co-writer of the social media campaign 'Lal Kabootar' feature film.* Consultation and writing comedy sketches on trending social media topics.* Accompanied writing team in various branded web series ideas and episode writing.

Documentary Project - 'Changing Lives' story of Gulnaz enlightened hundreds of neighborhood women to adopt methods of family planning.* Directed and Produced a documentary for Aman foundation program 'Sukh Intuitive' which educates about family planning, maternal and child health awareness, and aids medical support in peri-urban Karachi areas.* Managed the project right from the crucial subject selection to its final delivery.