Sumali Fernando

Sumali Fernando Email and Phone Number

International Marketing Manager @ DSI Footwear
Western Province, Sri Lanka
Sumali Fernando's Location
Colombo District, Western Province, Sri Lanka, Sri Lanka
About Sumali Fernando

Experienced Management professional skilled in Sales, Marketing and Strategy with a Master's degree focused in Business Administration from London Metropolitan University. Proven success in running sales & marketing campaigns & implementing the same for generating leads. Adept at analyzing market trends to provide critical inputs for product development initiatives and formulation of selling and marketing strategies. Effective communication skills with the ability to relate to people across all hierarchical levels in the organization

Sumali Fernando's Current Company Details
DSI Footwear

Dsi Footwear

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International Marketing Manager
Western Province, Sri Lanka
Website:
dsifootwear.com
Employees:
48
Sumali Fernando Work Experience Details
  • Dsi Footwear
    International Marketing Manager
    Dsi Footwear
    Western Province, Sri Lanka
  • Dipped Products Plc
    Business Development Manager - Disposable Gloves
    Dipped Products Plc Nov 2023 - Present
    Sri Lanka
    Researching, planning, and implementing new target market initiativesPursuing leads and moving them through the sales cycleWork strategically - carrying out necessary planning in order to implement operational changesSeek ways of improving the way the business operatesKeep abreast of trends and changes in the business world
  • Lalan Rubbers
    Assistant Account Manager
    Lalan Rubbers Dec 2022 - Nov 2023
    Sri Lanka
    Improve processes by taking action to identify bottlenecks/ process improvements and addressing them so as to ensure that bulk & development processes are carried out in an effective and timely mannerControl cost of failure so as to maximize profit by ensuring that the critical path and all production processes are carried out efficiently and effectively Set sales budgets, monitor progress and implement contingency plans as required to achieve the desired profitability with competitive pricing strategiesResearch and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
  • Mas Holdings
    Senior Merchandiser Development
    Mas Holdings Dec 2021 - Jan 2023
    Sri Lanka
    Ensure the allocated production capacity is filled at all times by ensuring continuous order flow so as to maximize efficiency levels & reduce cost molding, thermal molding and silicone applications.Handled intimates wear brands TATA, amanté, Zivame, Reliance and FIG. Sportswear and shape wear brands such as Ribcap, Zena, Rhino, Decathlon, Pentland Brands, JR286, Puma, DPL Gloves as product development merchandiser. Looked in to product costing/ TNAs and coordination with the relevant teams for deliveries.
  • Samson Rubber Products (Pvt) Ltd
    International Marketing Executive
    Samson Rubber Products (Pvt) Ltd Dec 2020 - Dec 2021
    Sri Lanka
    Worked closely with distributors, OEMs of solid tires in aerial work platform business around the globe. Handled Genie, Skyjack, Haulotte, JLG, and NiftyLift renowned brands. Being aware of new products in the market and work closely with product technical teams to develop new products.Conduct market research to identify trends, competitor activities, and customer needs.
  • Gri
    International Business Development Executive
    Gri Jul 2018 - May 2020
    Sri Lanka
    Worked with pneumatic and solid tires for agriculture, construction and material handling categories. Handled the budgets for the European and Russian regions and monitor the actuals weekly, monthly and quarterly. Develop and implement strategic sales plans to achieve regional sales targets. Conduct market research to identify trends, competitor activities, and customer needs.Collaborate with cross-functional teams to ensure customer satisfaction and successful product launches.
  • Acuity Knowledge Partners
    Sales Lead
    Acuity Knowledge Partners May 2016 - Mar 2018
    Sri Lanka
    Ability to assess / resolve any conflict arising within the team / external cross functional teams / stakeholders, on priority and help resolve any issues and concerns arising within teams with a win-win outcome for business and teams.A go-getter attitude to generate and build high level qualified leads pipelines / B2B appointments for its global sales organization i.e. front line sales team and help improve top line for business and further assisting them with new business opportunities.Work on market reach out activities / initiatives for all the Acuity major business P&L’s thus helping the sales team to promote the market share and assumes additional responsibilities as requested
  • Dialog Axiata Plc
    Executive – Centralized Complaint Management Unit
    Dialog Axiata Plc Nov 2011 - Feb 2016
    Sri Lanka
    Channel sales development across the departmentsProactively manages the customer’s service needs to ensure the highest levels of customer satisfaction and that their expectations are met. Drive continuous improvement efforts, increasing efficiency and accuracy across the team

Sumali Fernando Education Details

Frequently Asked Questions about Sumali Fernando

What company does Sumali Fernando work for?

Sumali Fernando works for Dsi Footwear

What is Sumali Fernando's role at the current company?

Sumali Fernando's current role is International Marketing Manager.

What schools did Sumali Fernando attend?

Sumali Fernando attended London Metropolitan University, Bcs, The Chartered Institute For It, Carmel School Kuwait.

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