Sumal Jamil Email & Phone Number

Pakistan

To Be Designed (TBD) is a content design and brand experience service, built to be every marketing and communications (marcom) team’s best friend.

• Launched a new education financing service called ‘Study Now, Pay Later’ with 2 leading university partners. Disbursed over PKR 38 million loans and managed the complete customer experience single-handedly.
• Worked with university partners to execute the successful launch and the internal teams to ensure a smooth customer journey.
• Conducted over 200 customer interviews to figure out the product-market fit and analyze consumer behavior, high-potential target segments and their pain points.
• Identified the target customer persona and conducted constant market research to identity market trends which helped in designing a Go-To-Market strategy.
• Developed product messaging that resonated with the customers, and collaborated with the marketing team to produce marketing collateral, including posters, giveaways, and email campaign and social media collateral..
• Conceptualized a campus ambassadorship program. Lead a team of two ambassadors that helped generate 16% more leads from the ambassadors and increased brand awareness.

Karāchi, Sindh, Pakistan

• Oversaw treasury services, maintaining cashflow reports and managing stakeholder relationships with multiple banks.
• Developed comprehensive Business Requirement Documents for the finance team, driving efficient communication with the build team.
• Streamlined and documented finance team processes, enhancing efficiency and promoting standardized practices.
• Successfully coordinated and executed inter-team projects within the finance department, ensuring effective collaboration and timely completion.

Karachi

• Managed and updated Cash Receipt Report for over 500 corporate customers, ensuring accurate reconciliation with bank statements.
• Recorded receipts and amortized advances in ERP - SAP system on a monthly basis.
• Generated advance invoices for new customers during the onboarding process.
• Maintained proper records of withholding tax certificates from customers.

Pakistan

• Streamlined company's document management system by consolidating all policies, guidelines, and circulars into an easily accessible Excel file, ensuring efficient accessibility for all departments.
• Assisted in regularizing internal controls and monitoring their implementation to enhance risk management and compliance within the organization.
• Played a key role in the strategic procurement process, including issuing RFQs, negotiating prices with suppliers, and identifying potential vendors, contributing to cost savings and improved supplier relationships.

I produced marketable content for a number of clients to be used in social media marketing and managed communications with the clients and the teams.