- Benchmarked competitor of Yocket on marketing strategies, pricing models, and user experiences, identifying key strengths and areas for improvement against competitors.- Managed pre-event calls for all the events to verify leads, improving event attendance by approximately 6%, contributing to a higher engagement rate.- Designed visually appealing ads and developed video scripts for marketing campaigns, utilizing insights from over 1,600+ calls with parents to address key pain points.

- Collaborated with cross-functional teams (design, copywriting) to streamline campaign execution processes, improving customer engagement by 4%- Designed and optimized customer engagement workflows, aligning business processes with campaign objectives, with the help of automation, leading to a 10% reduction in campaign setup time-Analyzed and managed data flows from email and notification campaigns, implementing A/B testing to increase conversion rates by 6%- Produced comprehensive performance reports using Excel, delivering key insights to stakeholders- Managed blog pages for both B2B and B2C segments

-Performed manual testing on the in-house HF Invest mobile application and website, focusing on enhancing platform functionality and user experience.-Utilized Redmine to report and track bugs, categorizing issues into functional, Ul/UX, backend, and environment-related bugs for efficient prioritization and resolution.-Conducted Agile testing, particularly during deployment phases, where developers provided immediate testing of new APKS to ensure rapid identification and resolution of critical issues.-Tested user journeys, use cases, and workflows, ensuring the platform delivered a seamless experience across all customer interactions.