• Oversee delivery of actionable insights as per client requirements.• Work closely with clients for strategic presentations during Brand Plans and AOPs • Leading automation initiatives for client presentation deliverables• Lead generation by proposing NIQ solutions to clients while working on presentations.• Clients: FMCG MNCs and Large Indian Clients

• Responsible for end-to-end account management. • Ensure growth in revenue and meet Quarterly & Annual revenue targets for assigned clients.• Responsible for renewals of service agreements for client accounts.• Identify and recommend enhanced / new services for client business queries.• Sales pipeline management, weekly updates, revenue recognition, invoicing & collections.• Responsible for managing annual revenue of ~ USD K 1900• Clients: Hersheys, Abbott, Adani… Show more • Responsible for end-to-end account management. • Ensure growth in revenue and meet Quarterly & Annual revenue targets for assigned clients.• Responsible for renewals of service agreements for client accounts.• Identify and recommend enhanced / new services for client business queries.• Sales pipeline management, weekly updates, revenue recognition, invoicing & collections.• Responsible for managing annual revenue of ~ USD K 1900• Clients: Hersheys, Abbott, Adani Wilmar, Castrol, Capital Foods, Tetra Pak, Haldiram, Emami Show less

• Strengthened business for core 6 accounts and acquired 6 new accounts in East in 2019 & 2020• Acquired new clients in West Bengal & expanded into new geographies of Orissa & Assam• Achieved > 25% growth for “Small Accounts” Cohort in East from ~ 600 K USD in 2018 to ~ 750 K USD in 2019Core Clients: o RPSG Group (Guiltfree Industries)o Joy Cosmetics (RSH Global)o McNroe o Safed Detergent o Winkies Cakes o Goodricke Tea Acquired new clients:… Show more • Strengthened business for core 6 accounts and acquired 6 new accounts in East in 2019 & 2020• Acquired new clients in West Bengal & expanded into new geographies of Orissa & Assam• Achieved > 25% growth for “Small Accounts” Cohort in East from ~ 600 K USD in 2018 to ~ 750 K USD in 2019Core Clients: o RPSG Group (Guiltfree Industries)o Joy Cosmetics (RSH Global)o McNroe o Safed Detergent o Winkies Cakes o Goodricke Tea Acquired new clients: o Tata Tea (Amalgamated Plantations) o Jay Tea (Madhu Jayanti International)o Ganesh Grains Atta o Doctor’s Choice Edible Oil (Budge Budge Industries)o So Klin Detergent (Preferred Consumer Wings Indonesia & Eveready India JV)o Ruchi Spices (Om Oil & Flour Mills Orissa) Show less

• Responsible for end-to-end account management of ITC Modern Trade (MT) data analytics project • Integration of multiple data sources & bringing it to a common platform for business users.• Work closely with clients regarding input data sources and understanding business problems.• Collaborate with internal technical team of Data Analysts and Tableau Developer regarding client deliverables.• Formulate recommendations and present actionable insights to senior client… Show more • Responsible for end-to-end account management of ITC Modern Trade (MT) data analytics project • Integration of multiple data sources & bringing it to a common platform for business users.• Work closely with clients regarding input data sources and understanding business problems.• Collaborate with internal technical team of Data Analysts and Tableau Developer regarding client deliverables.• Formulate recommendations and present actionable insights to senior client leadership.• Client: ITC – Modern Trade TM&D (Trade & Distribution) Team – Onsite Assignment. Show less

Client: ITC – FMCG - Foods & Personal Care DivisionClient Servicing:• Categories: Biscuits, Salty Snacks, Noodles, Confectionery, Packaged Atta, Juices, Aggarbatti, Deodorant, Soaps• Primary contact with client and ensure timely and error free delivery of regular and adhoc reports / analyses.• Collaborating with ITC TM&D & Brand teams on brand performance, competitive strategies, distribution, etc• Accountable for maintaining / reinforcing/ building relationships with… Show more Client: ITC – FMCG - Foods & Personal Care DivisionClient Servicing:• Categories: Biscuits, Salty Snacks, Noodles, Confectionery, Packaged Atta, Juices, Aggarbatti, Deodorant, Soaps• Primary contact with client and ensure timely and error free delivery of regular and adhoc reports / analyses.• Collaborating with ITC TM&D & Brand teams on brand performance, competitive strategies, distribution, etc• Accountable for maintaining / reinforcing/ building relationships with key client stakeholders. • Contribute to FMCG thought leadership through the identification of emerging trends and opportunities.People Management:• Responsible for training & development of junior team members.• Instrumental in driving automation for regular monthly & adhoc reports, and hence increased efficiency. Financial Management:• Charge of financial management of the account (track of contract / invoices).• Pitching other Nielsen products to ITC apart from regular RMS subscription. Show less

Account Management and Client Servicing: • Understanding client brief, developing questionnaires, sampling designs, research tools and techniques.• Day to day involvement with client projects, including liaison with project management, field & data analysis.• Analyze study data, identify patterns in the data, and seek to determine inferences.Project Experience: Catchment Analysiso BIG Cinemas: Movie watching behavior across 54 catchment areas in India.o Star… Show more Account Management and Client Servicing: • Understanding client brief, developing questionnaires, sampling designs, research tools and techniques.• Day to day involvement with client projects, including liaison with project management, field & data analysis.• Analyze study data, identify patterns in the data, and seek to determine inferences.Project Experience: Catchment Analysiso BIG Cinemas: Movie watching behavior across 54 catchment areas in India.o Star Bazaar: Shopper behavior across 10 catchment areas of Star Bazaar Hyper Stores.Mystery Audito Dish TV India: Determine retailer recommendation for competition brands of DTH across 11 cities.Post Launch Assessment Studyo IDBI Federal Life Insurance: Post launch assessment of TV AD and process efficiency of sales partners for IDBI Federal’s new “Incomesurance” & “Childsurance” products.Pricing Studyo Valvoline Cummins: Determine various levels of pricing (DLP, MOP, and MRP) of engine oils of Valvoline vis-à-vis competition at dealer points across 3 cities. Monthly Retail Audito HUL: POS counters of “Lakme” & “Ponds” assess presentation of BAs (Beauty Advisors) in 1,100 GT/MT outlets.o HUL: Audit outlets served by Rural “Shaktiman” across 10,000 outlets in 450 villages in 14 states.o HUL: Audit presence of POS display for “Wheel”, “FAL”, “Dove” SKUs, in 850 outlets in rural areas. Product Testo HUL: Product test for kitchen, bathroom-cleaning product for lower end consumer segment Show less

Received Pre-Placement Offer in Shining Consulting after working as a MT for 6 Months.Client Servicing and Account Management:• Understanding client requirements and providing solutions on scope of work of ongoing projects.• Coordinating with in-house creative department for creative deliverables to client.Consumer Research:• Conducting Focus Group Discussions (FGD) and Depth Interviews (DI).• Presenting research findings to senior management and… Show more Received Pre-Placement Offer in Shining Consulting after working as a MT for 6 Months.Client Servicing and Account Management:• Understanding client requirements and providing solutions on scope of work of ongoing projects.• Coordinating with in-house creative department for creative deliverables to client.Consumer Research:• Conducting Focus Group Discussions (FGD) and Depth Interviews (DI).• Presenting research findings to senior management and client.New Business Development:• Preparing project/work proposals for prospective clients.• Developing management cases and marketing collaterals as a part of NBD initiatives.Assignments:Brand Rejuvenation.o Amrutanjan: Create a compelling new brand identity for Amrutanjano Bunge: Uplift “Dalda” brand to a platform that stands for taste, health & safety.Employee Engagement Programo Mahindra & Mahindra: Organizational transformation through up-liftment & sustainability of stamina, morale and engagement of employees of M&M auto sector.Packaging Designo Marico: Brand positioning & packaging design of Saffola – “Arise” – All Time Active Rice. o Reliance Retail: Packaging & positioning of Private Label food products of “Reliance Fresh”. Show less

"Shining" is an International Growth Enabling Strategic Consulting Company which offers consulting services in 4 verticals: "Corporate Transformation, Strategic Branding, Industrial Design & Retail". Clientele includes – IT (Wipro, L&T Infotech), FMCG (Marico, Britannia, Bunge, Danone, HUL, P&G, Reckitt Benkiser, Amrutanjan), Automotive (Mahindra & Mahindra, Renault), Education (Kid Zee) Paints (Berger Paints), Retail (Carrefour, Monoprix, Blason Prestige, Reliance Fresh, Nilgiris… Show more "Shining" is an International Growth Enabling Strategic Consulting Company which offers consulting services in 4 verticals: "Corporate Transformation, Strategic Branding, Industrial Design & Retail". Clientele includes – IT (Wipro, L&T Infotech), FMCG (Marico, Britannia, Bunge, Danone, HUL, P&G, Reckitt Benkiser, Amrutanjan), Automotive (Mahindra & Mahindra, Renault), Education (Kid Zee) Paints (Berger Paints), Retail (Carrefour, Monoprix, Blason Prestige, Reliance Fresh, Nilgiris, Madura Garments - Aditya Birla Group, Khetse – Tata Chemicals).Worked closely with clients spanning across various industries such as FMCG (Bunge – Dalda, Amrutanjan), Automotive (Mahindra & Mahindra) and Retail (Reliance Fresh, Madura Garments). Show less