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As a charismatic and driven leader in both start-up, turnaround and high growth business environments. I have persevered through insurmountable challenges in my own journey, so I keep it authentic, brave & kind. While building one of the earliest SaaS consulting businesses with Salesforce.com, I led the charge into a new and rapidly unfolding territory and successfully positioned the company as a valuable partner to the world’s largest tech companies. This same entrepreneurial spirit drove me to recently launch an industry-disrupting luxury consumer brand, a game-changer for working women such as myself. On the strength of my business acumen, customer-centricity and passion for tech, I’ve taken commercial, digital and operational leadership roles with global tech and consumer brands. I’ve launched and expanded brand presence across all channels and regional markets to surpass ambitious revenue targets. I saw my vision for the businesses I built and joined to fruition and achieved hard-won success through grit and determination. Throughout my professional journey, it has been my pleasure to build and inspire teams to excellence. I am proud of helping unleash my team’s collective capabilities and together, achieving more than we thought possible. Some of the recommendations on my profile touch on our shared winnings.My areas of expertise include: ▹ Strategic Planning & Execution▹ Business Management▹ Digital Marketing & Ecommerce▹ Growing Software Platforms & Apps▹ Digital Consulting▹eCommerce▹ CRM▹ SaaS platforms▹ Digital & Performance Marketing▹ Program Management▹ SalesI am on LinkedIn to meet others who share my passion for tech, innovation, public speaking (to share, inspire, improve) and consumer experiences. Let’s connect.
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FounderHope RozaWestborough, Ma, Us -
Chief Commercial Officer (Cco)One North Consulting Jun 2021 - PresentSingapore , SgI lead revenue growth and geographic expansion, bringing consulting expertise in transformative SaaS solutions for clients in banking, media and technology sectors. Establishing high-impact partnerships, and packaged services for Asia, Middle East & Australia.Key Responsibilities:- Revenue Growth & Market Expansion: Increased revenue by 4X and expanded OneNorth’s geographic footprint into APAC. - Consulting Leadership: Directed consulting engagements on 5 named accounts to achieve measurable outcomes for clients and team impact. - SaaS Strategy & Optimization: Develop partnership with leading SaaS platforms to increase recurring revenue, positioning OneNorth as a top choice for technology solutions in our regions.- Client Success & Retention: My team and I are responsible for building client relationships, and consistently exceeding satisfaction scores, solidifying OneNorth’s reputation as a trusted, results-driven partner. -
FounderHope Rosa Jun 2018 - PresentSingapore, SgHOPE ROSA: A beautiful brand - combining power of science in fashion. Spearheading ideation and commercial launch of an industry-disrupting women’s brand with its patented comfort scoring by ‘Hours of Wear’ on its shoes. Hope Rosa appeals to women worldwide. - Introduced transparent Comfort Scoring, Unique problem solving collections, science backed construction, Mobile Fitting and personalized journeys as compelling business differentiators which captivate consumers and defy eCommerce standards with less than 1% returns and exchanges. Hope Rosa customers provided 9.1 NPS and repeat purchases 3x times. Raised seed capital and driving sales by building distribution with premium stores, D2C and global marketplaces (Amazon, Zalora, NetaPorter and Lazada). Drive digital marketing initiatives for brand awareness, performance marketing and media planning. Building a team of designers, scientists and ecommerce experts across US, Italy, Taiwan, China and Singapore. -
Gm ApacLocalytics Jan 2016 - Feb 2017Austin, Tx, UsAcquired by Upland Software.- Drove APAC-wide initiatives including sales, sales operations, partner program and account expansion. Held regional responsibility to deliver revenue, client retention and operational goals. Increased customer lifetime value (CLV) with existing clients and onboarded several new unicorns. Localytics marketing tools power over 32,000 apps installed across 2.3 billion mobile devices.- Rolled out the “Know Your Customers/Love Your Customers” Asia mobile engagement drive.- Worked with leading Asian unicorns such as Ola, Oyo, Tokopedia, Samsung, Hotstar Disney+; as well as leading travel & booking and mobile wallet organizations with several million monthly active users (MAU) to partner on their strategy to increase app engagement & ranking in Apple App Store & Google Play Store. -
Director Of EcommerceCrocs Apr 2011 - Nov 2013Broomfield, Co, UsWorked with Crocs US and then in Asia.Articulated vision for Crocs eCommerce experience beyond discounts. Shaped digital strategic direction and led in-country teams across 7 countries to deliver on the business plan, servicing ~500K active customers. Focused on exclusive online merchandising & assortment, new channels and integration of regional eCommerce business with HQ.- Executed the Asia launch of CrocsIdeas, a crowdsourcing initiative which enabled customers to share their product and innovation ideas. Accelerated brand engagement, enabled development of new concepts and shortened product development with customer polling. - Successfully expanded Crocs digital business across China, Japan, Singapore, Taiwan, Korea, Hong Kong and Australia, increasing presence across countries’ marketplaces. - Outpaced sales targets, capturing a 30% increase in D2C revenue. Strategy included increasing relevance and positive online customer ratings and reviews as well as strengthening capabilities in affiliate marketing, alternate payment methods, retargeting, search engine marketing, shipping & returns policies, merchandise assortment and online exclusives- Initiated omnichannel integration across product Discovery, Purchase and Use: enabling seamless customer experience online and in-store with shortlisted items, sizing, returns & exchanges and recommendations based on lifestyle needs. -
Chief Operating OfficerMd Synergy Nov 2010 - Nov 2011Calabasas, California, UsShaped and mobilised a 200+ team to transition into a SaaS product company. Developed strategy and business plan to stabilise and shift the company's technology, services and people strategies to the new model. Transferred existing customers to new pricing and service models.- Turned around business and stabilized financial performance by restructuring teams and processes. - Led business migration to SaaS platform to enable delivery of new offerings. - Retooled the organization to deliver Electronic Medical Record (EMR) and Practice Management (PM) software products that complied with the most recent US Healthcare certification standards set by the Certification Commission for Healthcare Information Technology (CCHIT). -
Svp ApacAstadia Mar 2008 - Mar 2010Lynnfield, Massachusetts, Ma, UsIntegrated post-merger as senior executive leader for the region, mandated to build the APAC consulting services business in cloud computing with Salesforce.com, Workday, Netsuite, Google Enterprise (GSuite), Zuora and ServiceNow from the ground up as the biggest office outside the US. Built the regional strategy and business plan. Led client retention (ARR), new account growth and partner programs to exceed $5M in revenue.- Tripled revenue contribution and increased average project value. Launching new service offerings, existing clients and training & certifications- Established new regional partners and managed a high performing team of 200.Expanded APAC footprint via a successful Partner Program which enabled service delivery for in-country demands. - Recognised as Digital & Social Media Marketing thought leader. Presented at Dreamforce and other public events in the US, Europe and Asia. -
Co-FounderTheikos Aug 2000 - Mar 2008InCo-owned development of one of the earliest SaaS consulting and product development firms with Salesfoce.com, leading to an investment and later, buyout, by Salesforce.com Ventures. Organically built company with focus on RRR: Revenue, References & Results. Led business strategy, international expansion, culture, hiring, training & development, partner management and certification. Liaised with investors & board.- Across 7 years, achieved 20% year-on-year growth with solid recurring revenue. Developed 5 independent products and oversaw client engagements. Scaled the business to keep in lockstep with SaaS market growth via 2008 merger with Astadia. - Played a key role in supporting Salesforce.com and Google Enterprise group to achieve their targeted business results via implementation, international expansion and joint partner programs in the US and APAC. - Managed key account relationships including Prudential, Seagate, Salesforce, Crocs, Canon, eBay. -
Project ManagerPublicis Sapient 1997 - 2000Boston, Massachusetts, Us- Managed multi-million strategy, technology and branding engagements. Focused on consumer-facing online brands.- Involved in Sapient's transformation from US based consulting firm to a global delivery model.- Digital strategy for companies like: AVON, Ann Taylor, Harvard University, Conoco, BankofBoston.- Gained industry experience with Fortune 500 companies in Financial Services, Healthcare, Energy and Retail.- Worked with Co-CEO to build programs at Sapient to drive innovation.- Learned what it takes to create a sustainable world class services organization. -
Project Delivery ManagerLsi Logic 1996 - 1997San Jose, Ca, UsLSI was one of the top customers for Fastech/Brooks Automation.- Brought in as an expert to help manage a team and deliver a multi-million dollar wafer fabrication facility for creating silicon-to-system solutions.- Learned how to manage large complex projects involving facilities, people, robotics and software. -
Software DeveloperBrooks Automation 1994 - 1996Chelmsford, Ma, UsFastech was acquired by Brooks Automation.- First time working in a VC backed hyper growth company & in a software development team. Our platform ran precision workflows and systems to run multi-million dollar semiconductor production facilities. - Learned what it takes to build commercial quality software.- Gained experience in working for an early stage venture backed technology company. -
Technical Support EngineerCadre Technologies 1993 - 1995Cincinnati, Oh, UsMy 1st Job. Cadre Technologies was a leading software platform company with customers in US & Europe. I volunteered to start the business partnership with Wipro to bring their platform to Asia. One of the youngest recruit, Forrester Research in their competitive analysis named me as a key support resource at the company. I won for Cadre, national level awards for Customer Support Service & Improvements. Competed with the likes of HP, Sun Microsystems, IBM.- Learned about software platforms.- Gained experience in problem solving, building support teams, importance of post purchase support and technical sales.
Suman Masciarelli Skills
Suman Masciarelli Education Details
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Harvard Graduate School Of EducationInternational Marketing -
University Of Massachusetts DartmouthComputer Science -
Maharshi Dayanand UniversityComputer Science
Frequently Asked Questions about Suman Masciarelli
What company does Suman Masciarelli work for?
Suman Masciarelli works for Hope Roza
What is Suman Masciarelli's role at the current company?
Suman Masciarelli's current role is Founder.
What is Suman Masciarelli's email address?
Suman Masciarelli's email address is su****@****lis.com
What is Suman Masciarelli's direct phone number?
Suman Masciarelli's direct phone number is (800) 418*****
What schools did Suman Masciarelli attend?
Suman Masciarelli attended Harvard Graduate School Of Education, University Of Massachusetts Dartmouth, Maharshi Dayanand University.
What are some of Suman Masciarelli's interests?
Suman Masciarelli has interest in Education, Reading, Photography, Building Corporate Culture, Tennis, Consumer Behavior, Travel, Short Movie Production.
What skills is Suman Masciarelli known for?
Suman Masciarelli has skills like Saas, Crm, Cloud Computing, Strategy, Enterprise Software, Salesforce.com, Management, Leadership, Start Ups, E Commerce, Consulting, Program Management.
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