Sumana Suresh Email & Phone Number

Dubai, United Arab Emirates

Chennai, Tamil Nadu, India

Singapore

Worked at VMLY&R Commerce with the Planning and Commerce team as a strategist in a freelance capacity. My work included identifying and building e-commerce capabilities, building retailer marketing plans, crafting go-to-market plans and brand strategy across healthcare, foods and motor oil categories, and identifying market potential towards new business.

Built brand identity and brand strategy towards an upcoming independent fashion label at an inception stage.

Bengaluru Area, India

Worked as an integrated planner across categories, broadly e-commerce and FMCG. Key clients: Amazon India and Wipro-ChandrikaHighlights:- Driving acquisition through detailed consumer research and campaign development- End-to-end campaign building & go-to-market strategy crafting for the festive season - Repositioning & brand building towards customer.

Chennai Area, India

Qualitative research on women who wear nose-pins to derive trends and cultural insights for a new line of design of nose-pins via in-depth interviews and social media chatter trackingMarketing way forward and campaigns around brand-building and festival occasions such as Diwali and Christmas to drive store visits, sales and gifting for a homegrown F&B.

Bangalore

Learnt how to analyze marketing inputs, evaluate effectiveness, provide solutions to business problems, understand the impact of trends on marketing, and measurement of media effectiveness using Marketing Mix Modelling

Mumbai, Maharashtra, India

Group Head, Planning Integrated planner who worked on brands such as Hamam, Asian Paints- Kids, Corporate, Retail & Services, Huggies, Gems, Perk.Winner of Effies Silver, 2018Highlights: - EFFIES Silver- led strategy for award-winning #GoSafeOutside campaigns for Hamam-HUL India -Corporate brand architecture building-Consumer research and Customer Value.

Mumbai Area, India

Digital Planning and Account ManagerBrands: ICICI Bank, Set Wet, Ferrero Rocher, Tic Tac, Nutella, Huggies, Twitter, Nilaya, Godrej, Godrej LocksHighlights:-New business development for 15+ pitches-Annual digital roadmap and way forward on communication for brands-Category and industry trends mapping

Mumbai

Key Competencies:Launched brands on digital in IndiaBuilt key brand, festive and promotional campaigns across platformsCompetition analysis and digital effectiveness analysis across platformsBrand building workshops

Mumbai Area, India

Key Competencies:Account management and digital strategy for brandsBuilt brand specific and topical campaigns across the yearMonthly review of brand's performance across digital comparing across competition

Bangalore

Client ServicingAssisted daily client operations, built content and layout for Kit for IBM Partners, quality checks on content

Bengaluru Area, India

Worked as a summer analyst in the Global Control team of the Operations Division.Projects included creating a guidebook about Risk Management for the team and checking the efficiency of multiple team lists within the team across countries.

Master Of Business Administration - Mba, Communication Management- Advertising

Activities and Societies: Head: Corporate Interface Team

Bachelor Of Commerce (B.Com.), Accounting And Finance

Activities and Societies: Headed: Commerce Club