Data Intelligence Analyst
Current- Work with external vendor/partners to access market opportunity data and use predictive model to identify high value prospective based on custom lead score parameters
- Design/Develop the entire reporting process through efficiency improvements (automation) and introduction of new dashboards to understand trends and gaps using Tableau and RedshiftSQL for stakeholders to get.
- Identified root causes and corrective actions to meet short and long-term business goals
- Examined website visitor behavior to provide performance insights and readouts, pre/post campaign, event analysis and KPI analysis with recommendations that resulted in website form submission rates increasing 23% QoQ
- Designed and built a centralized marketing/prospecting analytic tool which integrates key client engagement data from Google Analytics, Seismic, Pardot, and Salesforce to target high value prospective based on custom.
- Monitored metrics by building out reporting infrastructure using SQL procedures and visualizing the metrics in Tableau