Data Intelligence Analyst
Current• Work with external vendor/partners to access market opportunity data and use predictive model to identify high value prospective based on custom lead score parameters• Design/Develop the entire reporting process through efficiency improvements (automation) and introduction of new dashboards to understand trends and gaps using Tableau and RedshiftSQL for stakeholders to get data-driven answers• Identified root causes and corrective actions to meet short and long-term business goals• Examined website visitor behavior to provide performance insights and readouts, pre/post campaign, event analysis and KPI analysis with recommendations that resulted in website form submission rates increasing 23% QoQ•Designed and built a centralized marketing/prospecting analytic tool which integrates key client engagement data from Google Analytics, Seismic, Pardot, and Salesforce to target high value prospective based on custom lead score parameters• Monitored metrics by building out reporting infrastructure using SQL procedures and visualizing the metrics in Tableau• Build and maintain SQL scripts, indexes, and complex queries for data analysis and extraction of large data.
