Suman Lawrence Email & Phone Number

Texas, United States

Texas, United States

Distributor and retailer relationship/business growth including deduction management, sales, marketing & promotions for KeHE, UNFI, E-Commerce and retailers. Trade and distributor show budgets, attendance and lead follow ups.P&L analysis, COG & margin management including sourcing ingredients, packaging, logistics and inventory forecasting. SOPSDevelopment.

Texas, United States

Management of Co-Packing clients & profitability, current and potential. Development of tools to analysis profitability and forecasting.Management of Distributor relationships for our Portfolio Brands including new items, pricing, promotions, sales, AP, deductions, purchase orders, inventory management and trade shows.

Dallas/Fort Worth Area

As part of the UNFI Next team, we are dedicated to discovering the next brands - emerging and local. We will be acting as a resource for new suppliers with dedicated support to enable their path for future growth.

Dallas/Fort Worth Area

• Lead brand development, innovation, new accounts and strategic market penetration. Manage distributor relationships, marketing and trade spends vs. budgets, new item introductions and promotions. Collaborate with sales.
• Managed 13 trade shows in 2015; coordinated all logistics, tracked and followed through on leads resulting in additional revenue of $160K in one quarter.
• Increased sales by contacting small distributors across the country offering them introductory promotions, shrink reductions and frequently promoting the company’s value and success.
• Manage trade show budget for 2016; track all expenses to justify investments.

Dallas/Fort Worth Area

• Secured new business in all channels including analyzing and implementing strategic imperatives to drive growth.Achievements:
• Recipient of the UNFI Business Development Team Significant Contribution Award for acquiring new business and exceeding sales goals in 2012.
• Part of a team that secured two major accounts with a potential of $40M business in one year.
• Successfully led bid proposal to a prominent regional grocery company to switch distributors to UNFI. Conducted professional presentations to top executives and was the key focal point on the transition plan, including.
• Integral team member of the UNFI West Portland Tabletop show. Collaborated with the Executive Chef to have a creative and fun event showcasing various types of cuisine for an exciting reception which was a resounding.

Frisco, TX

• Achievements:
• Recipient of the Superior Performance Award in 2008 for exceptional leadership and the Ultimate Service Award in 2007 for the successful transition to a new private label brand.
• Increased Living Well category sales from $18M to over $25M within two years while streamlining operations through a 30% reduction in the item count and increased gross margin. Developed a highly motivated Living Well.
• Expanded the specialty foods selection by 60% resulting in achieving the highest specialty sales in the DFW stores – almost 6% of total store sales compared to the norm of 2%.
• Coordinated a variety of customer-outreach materials and events, including Living Well Expos which resulted in increased sales of over 30% during the events and a sustained 15% increase during the weeks after the events.

Plano, TX

Managed expanding division that featured over 3,500 specialty and bulk items; managed 12 staff and grossed over $8M in sales annually.

Dallas, TX

Gained hands-on experience in all aspects of buying and marketing cheese, deli and specialty foods.