Sumanta Das Email & Phone Number

Mumbai, Mh, In

Delhi, India

India

As the National Sales Manager, I have steered the helm of revenue maximization efforts on a national scale, covering 54 Tier 1 & Tier 2 Cities Trade & 35 ESI Model Hospitals. Collaborating with strategic partners, I introduced a new GTM approach to ensure comprehensive market expansion. Leading a dedicated team of 100 members.I orchestrated the establishment of this vertical from its inception. This endeavor encompassed Territory Creation, Manpower Planning, Recruitment, Training, and Building Vaccine Selling Capability. I adeptly handled Deployment, Promotional Planning, KPIs, Budgets, Incentives, and Compliance Training. I achieved a staggering business growth 26% YTD Growth in degrowing & Govt. NIP impacted markets. There was successful generation of 2.4 Crores business since launch from 35 ESI Model Hospitals starting with Zero.

Mumbai, Maharashtra, India

In my role as the Activation Lead, I assumed a multifaceted responsibility spanning Sales, Marketing, and Account Partnerships across 200 Premium Corporate Hospitals on a pan-India scale. Guiding a dedicated team of 46 Pfizer professionals, I championed a groundbreaking GTM approach. This strategic initiative was focused on engaging Adolescents and Senior Adults through non-traditional routes, such as schools, old age living facilities, and residential societies. The outcome was a remarkable within first 6 months gave an exceptional 30% growth in Adult Vaccines Revenue. Notably, I spearheaded the establishment of 5 Center of Excellence & 63 Adult Vaccination Centers in Premium Corporate Hospitals within just a year, creating invaluable partnerships that shaped the Adult Vaccination Eco System. My strategic webinars resonated across 200 Premium Schools and 25 Premium Old Age Homes, Residential Societies, and Help Age organizations. This effort engaged and influenced 30,000 parents and 2000 Senior Adults respectively, resulting in significant interest in vaccination with PCV.

Mumbai, Maharashtra, India

Held accountability for driving the strategic direction of the Pediatric & Adult Brands across India, Nepal, and Bangladesh. Orchestrated the formulation of Brand objectives, Profitability targets, Brand plans, New Launches. Collaborated closely with cross-functional teams, Sales Team, Medical, Legal, and Regulatory, in addition to external stakeholders such as Medical Associations, KOLs, and Digital & Services Partners.Pediatric: Maintained No1 Vaccine Brand position in Industry with turnover of 352 Cr, year on year, by driving value proposition at premium price point. 1500 HCP Engagement annually. Breakthrough, Innovative Initiative, leveraging Baby E-Commerce partnership reaching more than 20 lakhs new Mothers in a year, with high Consumer acquisition rates. Pioneered a game-changing initiative by leveraging digital platforms to bring CME directly to Doctor's Clinics, seamlessly reaching and engaging a substantial cohort of 6000 pediatricians annually, all accomplished at zero expense. Fostered a robust collaboration with Executive Members of the Indian Academy of Paediatrics, resulting in the development of a Paediatric Vaccination Protocol. This collaborative effort cascaded across India, effectively minimizing vaccination delays for newborns during the challenging times of the pandemic.Adult: Orchestrated an impressive turnaround for the Adult Vaccine Brand, targeting High Risk and At-Risk patient cohorts. The result was an extraordinary 4X revenue growth within a remarkable span of less than 2 years, catapulting revenues from 8 Crores to a substantial 33 Crores. Drove impactful market shaping initiatives by collaborating closely with Medical Societies specialized in Pulmonology, Nephrology, Diabetology & IMA for Adult Vaccine Protocol. Leverage partnerships with both Global and Indian Medical Societies, effectively reinforcing HCP conviction; successfully reached 700 Pulmos. at Corp. Hosp.

Kolkata Area, India, Chennai

As Training Manager, was responsible for commercial training strategy; competency development of the Brand, Skill; First Line Managers in my regions, covering 120Crs of business with 88 employees. Both the regions were Top Performing Regions of the country for 2 consecutive years. Won Best Training Manager Award twice in 2014 & 2015

Kolkata Area, India

Built and managed high performing team of 9 members to achieve accelerated growth for mature products in diverse therapy. The efforts resulted in 3X return in 3 years. Coached and developed 2 team members to be promoted to next level. Received “High flyer Award” for Top DM in the Country in 2011; “Regional Top DM Award” for 2012.

North East, Asansol, Kolkata

Responsible for promotion of multiple products of chronic and acute therapy, reaching pediatricians, gynecologists, dermatology, psychiatry, and physicians. Successfully launched newer molecules and topped all India Sales, leading to winning of Managing Director Award for 2 consecutive years (2008; 2009) and 3 Times Regional Top Award (1994, 1995; 1999). Also won a Foreign Trip in 2004 for my Sales Performance.

Introduction To Social Media Marketing, Digital Communication And Media/Multimedia

Introduction to Social Media Marketing

Master Of Business Administration (Mba), Marketing, First Class , Gold Medalist

Had honour of receiving MBA (Marketing) GOLD MEDAL from President of India Dr. A. P. J. Abdul Kalam

Bachelor Of Science (Bsc), Physics , Chemistry, Mathametics, First In Order Of Merit In College Batch

Education record