30 years in Pharma Industry with Unique blend of hands-on experience in Sales, Marketing, Account Management, Training at National level leadership positions, Shaping therapy for Innovative Molecules and Mass Brands for India and Neighboring Countries.A highly energetic, detailed-oriented executive with strong follow up skills and a sense of positive urgency to improve numbers through Business Development, Strategic Planning, High Customer Conversion & Retention and Competent Team Building.Proven track record of driving business growth through innovative strategies and cross-functional collaboration. Experienced in crisis management, ensuring brand reputation and stability during challenging times. Visionary leader who combines innovation, data, and team empowerment for ExcellenceMy commitment to excellence has led to several notable achievements, including:# Conceptualizing a New GTM & Built a new team of 100 members across India, propelling the vertical to achieve 26% Growth, in first year in degrowing NIP impacted markets, of tier 1 & 2 cities.# Build a new GTM to have focused reach of 200 Premium Corporate Hospitals Pan India, launched a New Vertical of 46 members across India, generated 30% growth in Adult Vaccines Revenue in first 6 months itself. # Maintained “No.1 Vaccine Brand position in Industry” year on year with turnover of 352 Cr, by driving value proposition at premium price point. 1500 HCP Engagement annually. “Emerging Market Hero Gold Award” for Bold & Innovative Initiative taken, leveraging Baby E-Commerce partnership reaching more than 20 lakhs new Mothers in 12 months, with high engagement rates. # Recognized with ACE Platinum Award for opening 5 Center of Excellence & 63 Adult Vaccination Centers in Premium Corporate Hospitals Pan India within a year, creating partnership with hospital management to Shape Adult Vaccination Eco System. # Made a Turnaround in Adult Vaccine Brand, with Winning Strategic approach to reach High Risk and at-Risk patient Cohort in Corporate Hospitals Pan India. 4X return in less than 2 years (8 Cr to 33 Cr). In each role, I have consistently demonstrated the ability to shape strategies, drive growth, and lead transformative initiatives, contributing to the success of Pfizer. My track record of accomplishments and dynamic leadership approach make me a proven asset to any forward-looking organization.
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National Sales Head VaccinesTakedaMumbai, Mh, In
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Sbu Head And General ManagerPanacea Biotec Jan 2024 - PresentDelhi, India -
National Sales ManagerPfizer Apr 2022 - Nov 2023IndiaAs the National Sales Manager, I have steered the helm of revenue maximization efforts on a national scale, covering 54 Tier 1 & Tier 2 Cities Trade & 35 ESI Model Hospitals. Collaborating with strategic partners, I introduced a new GTM approach to ensure comprehensive market expansion. Leading a dedicated team of 100 members.I orchestrated the establishment of this vertical from its inception. This endeavor encompassed Territory Creation, Manpower Planning, Recruitment, Training, and Building Vaccine Selling Capability. I adeptly handled Deployment, Promotional Planning, KPIs, Budgets, Incentives, and Compliance Training. I achieved a staggering business growth 26% YTD Growth in degrowing & Govt. NIP impacted markets. There was successful generation of 2.4 Crores business since launch from 35 ESI Model Hospitals starting with Zero. -
Activation Lead Pvt.Pfizer Apr 2020 - Mar 2022Mumbai, Maharashtra, IndiaIn my role as the Activation Lead, I assumed a multifaceted responsibility spanning Sales, Marketing, and Account Partnerships across 200 Premium Corporate Hospitals on a pan-India scale. Guiding a dedicated team of 46 Pfizer professionals, I championed a groundbreaking GTM approach. This strategic initiative was focused on engaging Adolescents and Senior Adults through non-traditional routes, such as schools, old age living facilities, and residential societies. The outcome was a remarkable within first 6 months gave an exceptional 30% growth in Adult Vaccines Revenue. Notably, I spearheaded the establishment of 5 Center of Excellence & 63 Adult Vaccination Centers in Premium Corporate Hospitals within just a year, creating invaluable partnerships that shaped the Adult Vaccination Eco System. My strategic webinars resonated across 200 Premium Schools and 25 Premium Old Age Homes, Residential Societies, and Help Age organizations. This effort engaged and influenced 30,000 parents and 2000 Senior Adults respectively, resulting in significant interest in vaccination with PCV.
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Country Brand Manager @ Pfizer VaccinesPfizer Apr 2017 - Mar 2020Mumbai, Maharashtra, IndiaHeld accountability for driving the strategic direction of the Pediatric & Adult Brands across India, Nepal, and Bangladesh. Orchestrated the formulation of Brand objectives, Profitability targets, Brand plans, New Launches. Collaborated closely with cross-functional teams, Sales Team, Medical, Legal, and Regulatory, in addition to external stakeholders such as Medical Associations, KOLs, and Digital & Services Partners.Pediatric: Maintained No1 Vaccine Brand position in Industry with turnover of 352 Cr, year on year, by driving value proposition at premium price point. 1500 HCP Engagement annually. Breakthrough, Innovative Initiative, leveraging Baby E-Commerce partnership reaching more than 20 lakhs new Mothers in a year, with high Consumer acquisition rates. Pioneered a game-changing initiative by leveraging digital platforms to bring CME directly to Doctor's Clinics, seamlessly reaching and engaging a substantial cohort of 6000 pediatricians annually, all accomplished at zero expense. Fostered a robust collaboration with Executive Members of the Indian Academy of Paediatrics, resulting in the development of a Paediatric Vaccination Protocol. This collaborative effort cascaded across India, effectively minimizing vaccination delays for newborns during the challenging times of the pandemic.Adult: Orchestrated an impressive turnaround for the Adult Vaccine Brand, targeting High Risk and At-Risk patient cohorts. The result was an extraordinary 4X revenue growth within a remarkable span of less than 2 years, catapulting revenues from 8 Crores to a substantial 33 Crores. Drove impactful market shaping initiatives by collaborating closely with Medical Societies specialized in Pulmonology, Nephrology, Diabetology & IMA for Adult Vaccine Protocol. Leverage partnerships with both Global and Indian Medical Societies, effectively reinforcing HCP conviction; successfully reached 700 Pulmos. at Corp. Hosp.
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Training ManagerPfizer Jan 2013 - Mar 2017Kolkata Area, India, ChennaiAs Training Manager, was responsible for commercial training strategy; competency development of the Brand, Skill; First Line Managers in my regions, covering 120Crs of business with 88 employees. Both the regions were Top Performing Regions of the country for 2 consecutive years. Won Best Training Manager Award twice in 2014 & 2015
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District ManagerPfizer Jan 2010 - Jan 2013Kolkata Area, IndiaBuilt and managed high performing team of 9 members to achieve accelerated growth for mature products in diverse therapy. The efforts resulted in 3X return in 3 years. Coached and developed 2 team members to be promoted to next level. Received “High flyer Award” for Top DM in the Country in 2011; “Regional Top DM Award” for 2012.
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Professional Sales OfficerPfizer Dec 1992 - Dec 2009North East, Asansol, KolkataResponsible for promotion of multiple products of chronic and acute therapy, reaching pediatricians, gynecologists, dermatology, psychiatry, and physicians. Successfully launched newer molecules and topped all India Sales, leading to winning of Managing Director Award for 2 consecutive years (2008; 2009) and 3 Times Regional Top Award (1994, 1995; 1999). Also won a Foreign Trip in 2004 for my Sales Performance.
Sumanta Das Education Details
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Coursera-FacebookDigital Communication And Media/Multimedia -
IgnouFirst Class , Gold Medalist
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First In Order Of Merit In College Batch -
Don Bosco Liluah & St. Mary'S
Frequently Asked Questions about Sumanta Das
What company does Sumanta Das work for?
Sumanta Das works for Takeda
What is Sumanta Das's role at the current company?
Sumanta Das's current role is National Sales Head Vaccines.
What schools did Sumanta Das attend?
Sumanta Das attended Coursera-Facebook, Ignou, Calcutta University, Kolkata, Don Bosco Liluah & St. Mary's.
Who are Sumanta Das's colleagues?
Sumanta Das's colleagues are Monika Nowak, Elvyra Seskuviene, Kenneth Elamparo, Said Khalfi, Van Meagher, Martha Patricia Cervantes, Myriam Labarthe.
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Sumanta Das
Senior Data Scientist, Strategy And Business Operations | Operations Performance & CoeGreater Vadodara Area1gea.com -
Sumanta Das
Delivery Excellence & Business Transformation Ba - Agile Ll Lssblackbelt (Govt. Of India) Ll Mba - Analytics & Data ScienceKolkata
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