Sumanto Ghosh Email & Phone Number

Kolkata Area, India

Mumbai Area, India

Market Entry StrategyPart 1: Desk Research • Market size of the product category in India• Major brands in India• Detailed segmentation of international and local products in same category• Supply & demand trends• Market opportunities, threats & entry barriersPart 2: Store Checks • Competitor’s profiling (at least 2 major brands): Insights into the product category based on place, product, price & promotionPart 3: Trade Survey• Composite industry view• Current trends and market developments• Gap Analysis : Supply/demand dynamics and potentialPart 4: Company Analysis• View of competitor’s (at least 2 major player) size and position within very specific category of the industry • Historic sales volumes & values (from primary data)Part 5: Market Forecasts• Category wise data projections (market volumes)• Future market potential• Future trends of product profilesPart 6: Market Analysis and Scope• Insights into local consumption trends, routes to market, brand preferences, channel dynamics • local insights with strategic conclusions on the direction of the market regionallyPart 7: Financial Feasibility, Risk & Exit Strategy• Estimated Project Cost• Estimated Future Returns• Estimated BEP• Exit CostPart 8: Entry Strategy Report• Consolidated view, analysis and strategies based on above scope of works• Valuable Information for the marketing, brand, strategy and market development, sales and supply functions• Exit Strategy

Kolkata Area, India

Critical Function Points: (Provide Advice and Consulting At Strategic, Policy and Operational Levels) AT OPERATIONAL LEVELa) Organizational Diagnosis : Analyse operational issues affecting performance and key barriers to growth - Financial Ratio Analysis - Sensitivity Analysis - Risk Profiling - Capacity Analysis - HR Diagnosis - Current Reality Check - Financial Modelling & Due Diligenceb) Business Planning, Hand-holding & Review : Scan client’s business environment, understand and analyse its strategic imperatives; identify actionable areas; periodically measure & value creation - Comprehensive Business Plan - Cost management - Constraint Analysis (TOC) - Production Planning & Control - Risk management - MIS Development - Monthly Review AT STRATEGIC AND POLICY LEVELa) Strategic Growth : Provide strategic plans for organic & inorganic growth - Project Feasibility Study - New Entry Strategy - Business Valuation - Corporate Restructuring - Strategic Finance / Financial Management - Strategic Plan - Procedural Manual A few Successful Assignments executed at Strategic and Policy Levels(a) Abroad : OMAN :- State Audit Institution / Oman Investment Company / PIHT / Oman National Dairy Products / AL Naba Services L.L.C. / Ready Mix Concrete Project / Liquid Nitrogen Project UAE:- Reliance Data Services / AL Naba Services L.L.C BAHRAIN :- Ministry of Industry and Commerce / Deeko Bahrain WLL KAZAKHSTHAN:- BalmerLawrie& Co Ltd CHINA :- ORIND Refractories Ltd. SINGAPORE :- ShayoNano Pte.USA :- Efficient Enterprise Engineering. LLC / PowerCor LLC (b) INDIA :IndianoilPetronas Pvt. Ltd. / Tata Steel Ltd / Deki Electronics / Steelbird International / Nash Industries / Coral Drugs / Nagarjuna Fertilizers

Pune, Maharashtra

Critical Function Points: • Comprehensive study of the Customer’s Credibility • Development of business cases with emphasis on Project Costing & Capital Budgeting • Preparation of monthly reports (MIS) on Collections, Revenues, Profit Margins, Overhead Expenses & Projection of Provisions for the next month

Kolkata Area, India

Critical Function Points:- Comprehensive review of the client company through Financial and Market Analysis and try to help the group in deciding their future course of action- Realigning clients complete business portfolio with the current market dynamics, strengthen their space were they hold comparative advantage and consolidate their business- Analyzing the market dynamics of various sectors and give plan for diversification of business in a newer sector, through Feasibility Study- Strategic financial management using Future Projections, EVA Analysis and Business Valuation

Mba, Finance

Bass guitar player of the college band

B.Com Honors, Advanced Accountancy, Mgmt Accountancy, Tax, Audit, Indian Financial System, Fin. Mgmt, Fsa

Secured First Class