Serve on the Executive team as the inaugural leader of the Business Strategy & Analytics department. Built, developed and lead a forward-thinking team to harness the power of data, technology and applied and advanced analytics to drive results. Areas of focus include ticket pricing analytics, predictive analytics, executive-level reporting, market research, CRM management and enterprise program management.Partner with all lines of business (Ticketing Sales & Service, Partnerships/Sponsorship, Marketing, Food & Beverage, Retail and Arena) to optimize revenue management for a $200M+ portfolio.Invited speaker at NBA league meeting, Harvard Business School Field Program Career Panel, and various C-Suite events.

https://www.redgen.org/REDgen’s MISSION: To advocate for youth mental health and well-being REDgen’s VISION: Communities raising resilient youth who are living authentic lives with a strong sense of emotional well-being

Promoted to a newly created position within the newly launched University Relations department, encompassing three offices: Economic Engagement, Marketing & Communications and Public Affairs (38 FTE). Led a range of strategic and operational responsibilities working closely with the VP of University Relations & General Counsel, his direct reports, and Senior Leaders within the various units and functions across campus. Led, supported, and coordinated initiatives while promoting effective and efficient execution. Led the annual department strategic planning process, establishing and sustaining effective governance processes, and engaging and influencing collaboration among key stakeholders.Promoted coordination, alignment and appropriate transparency related to key projects and related activities. Delivered thoughtful, insightful, and high impact contributions for strategic results that enhance functional integration and project execution. Enhanced process management and advanced analytical capabilities for metric capture and reporting. Served as program management leadership for Marquette's partnership in the Northwestern Mutual Data Science Institute.

Promoted to a senior leadership role in the inaugural Office of Economic Engagement (Corporate engagement, Community engagement, Economic development) to build operational excellence and launch innovative programs, from ideation to realization. Broke down silos across academic and operational units and led several internal strategic projects such as a current state assessment and development of go-to-market strategies within the continuing education landscape. Created an institutional strategic plan for advancing and investing in data science. Served as the program manager for the university’s $40M partnership in the Northwestern Mutual Data Science Institute to advance talent development and sponsored research.

Hand-picked by University President, within 4 months of arrival, to lead efforts in the implementation of the institutional 10-year strategic plan. Created infrastructure and process to advance tactical work. Served as President’s liaison on several successful institutional strategic initiatives such as the Community Engagement Task Force, a 9-month effort leading an 80-person task force to aligned policy and infrastructure recommendations. Partnered with University Advancement leadership to optimize and scale fundraising data management and operations, impacting over 100 fundraisers. Operationalized processes for the inaugural President’s Challenge, a grant program creating sustainable solutions that can change the trajectory of lives in the Milwaukee community.

Managed multiple enterprise-level technical and strategic projects to drive organizational change. Recognized as a unique resource who could serve as both a technical subject matter expert and a strategic partner, thereby adding tremendous value to the PMO. Advanced hospital-wide financial literacy, reporting and management by using the agile methodology to lead a cross-functional team in the development of a financial management dashboard. Improved hospital’s ability to increase referral business by creating a comprehensive skill-building toolkit used to improve communications and foster deeper engagement between hospital and community providers.

Served as a critical team member of Dean & President’s internal consulting function charged with managing key strategic growth initiatives. Delivered a comprehensive market assessment to inform short-term and long-term business planning for ambulatory service growth. Setting the standard on future market assessments, stitched together qualitative and quantitative data to enhance decision-making quality and build consensus across 60+ C-level & SVP-level executives. Business Intelligence-lead for hospital’s state-required application to build a new adult level 1 trauma center. Completed complex data analyses to justify the need for and expected community impact of increasing access to specialized services.

Led transformation of organization’s data analytics capabilities by launching an enterprise data warehouse. Aligned senior management and technical resources on needs assessment, third-party data purchases and capital budgeting. Utilizing data-driven decision-making, consistently grew membership, across segments, in consecutive years. Leveraged data leadership role to consolidate silos, align strategies and coordinate operations across several branches of the organization: membership, education, policy, publishing.

Collaborated with cross-functional team to define and execute email campaigns for Groupon channel products (Travel, LIVE, Home & Garden). Leveraged knowledge of customer segmentation data and financial models to determine strategy. Tracked effectiveness of campaigns and made strategic recommendations on targeting for future initiatives. Created de novo team structure, staff meeting agendas, project plans, workload analyses and on-boarding materials in a start-up, entrepreneurial environment. Helped define team identity by drafting team’s mission statement and outlining goals and projects.

Collaborated regularly and closely with Senior C-level leadership to implement strategies to increase sales and marketing efforts across 5 commercial brands and various channels. Hand-picked for a newly created leadership position due to outstanding performance, innovative and value-added contributions and ability to successfully collaborate, cross-functionally, across all levels within organization. Managed a 5-member, cross-functional team to design, create and regularly publish a performance-tracking commercial launch dashboard for the CEO; led multiple workshops to define KPIs and set targets. Received CEO ‘Achievement’ Value Awards for contributions to successful deployment of new data warehouse and contributions to the successful FDA approval and commercial launch of Egrifta(TM).

Conducted and led multiple sales, marketing, strategy and operations engagements and provided management consulting services to prominent pharmaceutical companies. Managed budgets, developed project plans, wrote proposals, and presented recommendations. Selected to work with firm’s senior management to develop go-to-market strategy, including marketing and pricing analyses, for proprietary salesforce incentive compensation software.