Strategic, passionate, result oriented and SEMrush, Google Adwords, Google Analytics, Bing Ads certified Internet Marketing Professional with 13+ years of experience, M.B.A. in marketing and proven track record in Online & Digital Marketing, SEO, SEM, PPC, SMM, ORM, Web Analytics, Search & Display Advertising, Branding, Website Management, Vendor Management, Project Management and increasing visibility, profitability and performance for the organizations.* Primary focus on SEO & Organic Traffic Growth and improving ranking & visibility of the Websites.* Excellent knowledge of On Page, Off Page, Technical SEO, Local SEO, Video SEO, Mobile SEO, Marketplace Optimization (MPO), Ecommerce SEO, Content Marketing and Online Branding. * Plan, Execute & Manage Paid Campaigns including Google Adwords, Search and Display Campaigns.* Hands on Experience using Web Analytics and HeatMap Tools including Google Analytics, Omniture, WebTrends, NedStat, CrazyEgg. Good understanding of User Behaviour and Consumer Journey.* Good understanding of Social Media Marketing and Online Reputation Management.* Website Management including Product Microsites, Content, UI/UX & Conversion Rate Optimization.* Competitor Analysis, Market Research, Marketing Strategy and Planning.* Experience with Brands like Intex and various key clients including Dominos, Uninor, Microsoft, GM, Chevrolet, The Lalit, Plan India, NirmalBang, Eureka Forbes.* Exellent knowledge of using various SEO Tools including SEMrush, Similarweb, Alexa, Moz, ScreamingFrog, Majestic SEO, Ahrefs, SEOProfiler.* Stay up to date on latest Search Engine Algorithms and Industry Trends.* Well versed with Email Marketing, SMS, WhatsAPP Marketing, Push Notifications, Marketing Automation & Affiliate Marketing.* Vendor management, negotiations and on boarding.