Sumayyah Aidrus Email and Phone Number
Sumayyah Aidrus personal email
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I'm an experienced marketing professional with over 12 years in advertising and FMCG. I recently made the shift towards consultancy and freelancing my expertise for marketing and advertising solutions pertaining to the FMCG industry in general. My last role was the CMO at EAT FOOD PAKISTAN, I've led teams to drive revenue through innovative strategies. Previous roles at ADCOM LEO BURNETT and SYNERGYsund DENTSU honed my corporate branding, event management, and content development skills. Notable achievements include launching a high-impact digital platform and establishing the company as a thought leader in the food industry. My expertise spans creative leadership, event management, and brand development, contributing to the success of major brands like KFC and Suzuki. I'm passionate about shaping compelling brand stories and driving impactful outcomes. CAREER HIGHLIGHTS:1. Launched Eats Official at Eat Food Pakistan:• Achieved a notable 33% increase in social media engagement within 3 months.• Contributed significantly to sales and revenue growth.2. Eat Food Pakistan's App Ideation and Design:• Spearheaded the ideation and design for the Eat Food Pakistan app, currently in development.3. Event Management Excellence (Karachi Eat 2022 Food Festival):• Successfully planned and executed the event, surpassing attendance targets by 20%.• Garnered extensive media coverage, enhancing brand visibility and customer engagement.• Tracked KPIs, including attendance, participant satisfaction, and media coverage.4. ATL Campaign Success:• Orchestrated over 12 successful ATL campaigns, including impactful product launches and television adverts.• Television adverts played a pivotal role in driving successful sales and revenue generation.5. Comprehensive Content Marketing Strategy:• Led the development and launch of a holistic content marketing strategy.• Introduced Eats Official, the company's inaugural food publication, resulting in a remarkable 50% increase in website traffic within the first quarter.• The publication gained industry recognition, consolidating the company's position as a key market player.Open to exciting opportunities—let's connect!
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Building Brands And Driving Growth | Freelance Marketing ConsultantFreelanceKarachi, Pk
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Building Brands & Driving Growth | Freelance Marketing ConsultantFreelance Feb 2024 - PresentPakistanAfter a rewarding tenure at Eat Food Pakistan, I've embarked on a fulfilling journey as a freelance marketing consultant. I've enjoyed collaborating with various FMCG brands, leveraging my expertise in strategy, project management, and pitch processes. This transition has allowed me to broaden my skillset, embrace challenges, and appreciate the importance of diversified income streams in today's dynamic market.
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Freelance Marketing ConsultantOn Ground (Pvt) Ltd Sep 2024 - PresentKarāchi, Sindh, Pakistan
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Marketing ConsultantKeys Productions Jan 2024 - PresentKarachi Division, Sindh, Pakistan -
Marketing ConsultantWeuno Technologies Jan 2024 - PresentLondon Area, United Kingdom -
Chief Marketing OfficerEat Food Pakistan Apr 2022 - Jan 2024Karāchi, Sindh, PakistanIn this capacity, I oversee comprehensive Marketing & Communication Strategies across all organizational divisions, contributing to a remarkable 33% growth in digital presence. Notable achievements include planning and managing Karachi Eat 2023, the largest food festival in the city, and spearheading the launch of Eats Official, Pakistan's pioneering food publication. My role involves developing websites and content for the publication, driving growth and revenue through impactful digital media strategies, and envisioning strategic campaigns for future success. I also play a key role in building brand equity for each business unit, leading the marketing department, as well as overseeing the content, production, and design teams for brands like EAT FOOD PAKISTAN, EAT CLOUD PAKISTAN, and others, including Yalla Shawarma, Bao Bae, and Wing Ting under the EAT BRANDS umbrella. -
Associate Creative DirectorAdcom Leo Burnett Oct 2021 - Apr 2022Karāchi, Sindh, PakistanI spearheaded the development of innovative ideas for company branding, promotional campaigns, and marketing communications. My role involved evaluating industry trends, assessing new data, and staying abreast of the latest marketing techniques to ensure cutting-edge strategies. I took charge of the creative philosophy and maintained high standards of output across the agency, contributing to the overall success of the department. In addition, I actively participated in developing ideas for advertising and promotional campaigns, presenting concepts to clients, overseeing projects from initiation to completion, adhering to deadlines, and ensuring project sign-off before presentations. My collaborative approach extended to liaising with clients, providing updates, and addressing any issues that arose. This role also equipped me with a deep understanding of the commercial aspects of both the agency and marketing department.My portfolio included major brands such as HBL & MARTIN DOW, where I leveraged my creative expertise to make significant contributions to brand development and marketing strategies. -
Associate Creative DirectorSynergy Advertising Jan 2021 - Oct 2021Karāchi, Sindh, PakistanIn this role, I spearheaded corporate brand-building initiatives, managing internal and external brand communications and formulating detailed brand guidelines. I successfully conceptualized and executed thematic brand campaigns, playing a pivotal role in establishing and enhancing corporate brand equity. My portfolio featured a diverse range of major brands, including KFC, SUZUKI, HABIBMETRO, K-ELECTRIC, EDENROBE, PROTON, DINERS, NATIONAL BANK OF PAKISTAN, AL-MEEZAN, ADAMJEE, UBL, and ENGRO.I led the development of hybrid solutions, integrating ATL, BTL, and DIGITAL strategies tailored to the unique characteristics of each brand. As part of my responsibilities, I crafted comprehensive business plans and annual reports, ensuring strategic coherence and facilitating successful brand presentations. I actively participated in pitch presentations and took charge of training and mentoring sessions for employees, contributing significantly to the overall growth and success of the brands I managed. -
Creative Group HeadSynergy Advertising Jan 2019 - May 2021PakistanManaging a diverse brand portfolio which includes but is not limited to the following responsibilities: Corporate Brand Building,Internal and External Brand Communication,Creation of Brand Guidelines,Thematic and Conceptual Brand Campaigns,Creating Corporate Brand Equity,Creation of Business Plans and Annual Reports,Hybrid Solutions (ATL, BTL, DIGITAL) for Brands, Responsible for Brand Presentations,Responsible for Pitch Presentations,Training and Mentoring Sessions for EmployeesBrand Portfolio:KFC l Suzuki l Habibmetro l K-Electric l edenrobe l Proton l Diners l NBP l Engro l Adamjee l Al-Meezan l UBL l Proud Campaigns:SUZUKI (NAI GENERATION KI GARI) https://www.youtube.com/watch?v=j275XmLGDyIDINERS MEN (MEASURE OF A MAN) https://www.youtube.com/watch?v=txgO5f1QIycHABIBMETRO (3D SECURE VDC) https://www.youtube.com/watch?v=5la8BaP3Uk4HABIBMETRO (BADLO BARTAO) https://www.youtube.com/watch?v=DtZkrBv9WUoHABIBMETRO (ROSHAN DIGITAL) https://www.youtube.com/watch?v=LzQf15_s71kHABIBMETRO (QUAID KE HABIB) https://www.youtube.com/watch?v=gZ0MYo1DQUM
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Head Of CreativeGoosebumpz (Private) Limited Nov 2015 - Dec 2018Responsibilities included but weren't limited to, On Ground Activations (BTL) and Event Management for brands:Problem Solving and Strategic Directions for Brands,Thematic Conceptualization for Brand Events, Sales Events, Leadership Events, Team Events and Gala Dinners at Local and International Destinations,Ideation for Brand Activations,Brand Presentations,Internal Brand CommunicationBrand portfolio: Mondelez l Engro l Group M l National I TAPAL -
Creative And Strategy ProfessionalBulls-Eye Creative Communications Feb 2015 - Oct 2015KarachiResponsibilities included but weren't limited to:Strategic Planning for Brand ProjectionsIdeation of Execution for Brand ObjectivesCreating Brand Quarterly PresentationsDesigning Offical Brand TemplatesChannel-wise Planning for ActivationsThematic Product LaunchesBrand Portfolio: Engro l Unilever l Allo (UAE) l Telenor l Zong -
Project ManagerThe Citizens Archive Of Pakistan Jan 2013 - Jan 2015PakistanResponsibilities included but weren't limited to:Presentations to Board MembersManaging Program Reports Maintaining Project Performance ReportsDesigning Project CurriculumManaging InventoryTraining New Program InducteesLiaison for Project Cities (KHI, LHR, ISB)Creating Animated Project VideosStorytelling Sessions for Project Recipients -
Project CoordinatorThe Citizens Archive Of Pakistan May 2012 - Dec 2013Responsibilities Include:• Pitching new business development and outreach ideas• Press release and promotions in print and media• Team building sessions • Presenting quarterly progress to the board of directors• Highlighting problematic areas before each board review.
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President Of Lpss(Literary And Public Speaking Society)Institute Of Business Management Jan 2010 - Apr 2011Organizing the society's most popular event, CBMUN; based on the framework of Model United Nations. -
Digital Media InternGenesis Digital May 2010 - Aug 2010Responsibilities include:• Generating traffic on mixed social media• Maintaining a strong online brand voice • Design digital campaigns to promote brand objectives.
Sumayyah Aidrus Skills
Sumayyah Aidrus Education Details
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Advertising And Brand Management
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Advertising And Business Management
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Foundation Public SchoolBusiness And Arts -
Foundation Public SchoolCommerce And Arts
Frequently Asked Questions about Sumayyah Aidrus
What company does Sumayyah Aidrus work for?
Sumayyah Aidrus works for Freelance
What is Sumayyah Aidrus's role at the current company?
Sumayyah Aidrus's current role is Building Brands and Driving Growth | Freelance Marketing Consultant.
What is Sumayyah Aidrus's email address?
Sumayyah Aidrus's email address is su****@****ail.com
What schools did Sumayyah Aidrus attend?
Sumayyah Aidrus attended Institute Of Business Management, Institute Of Business Management, Foundation Public School, Foundation Public School.
What are some of Sumayyah Aidrus's interests?
Sumayyah Aidrus has interest in Children, Product Development, Commercials, Research, Marketing, Education, Movies And Books, Poverty Alleviation, Illustrations, Music.
What skills is Sumayyah Aidrus known for?
Sumayyah Aidrus has skills like Marketing Strategy, Event Management, Strategic Planning, Negotiation, Project Management, Microsoft Office, Management, Advertising, Teamwork, Strategist.
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