Muhammed Sümbül Email & Phone Number

Minneapolis, Mn, Us

•Lead the development and launch of TRT International's new digital channels, ensuring they align with the strategic goals and vision of TRT.•Expand digital channels into new markets, identifying and leveraging opportunities for growth.•Develop and maintain detailed project timelines, monitor milestones, and adjust strategies to meet deadlines.•Embody and promote company's Culture & Values within the team and broader organization.•Utilize leadership, analytical skills, and strategic thinking to drive innovation and effective decision-making.•Coordinate cross-functional teams including product, content, marketing, engineering, and operations to ensure collaborative and efficient project execution.•Facilitate regular meetings with upper management and project teams to maintain transparency and alignment with project objectives.•Oversee the creation and maintenance of project documentation and reporting systems.•Liaise with stakeholders across various locations, including Ankara and Istanbul, as well as upper management to align project objectives with organizational goals.•Foster strong relationships with digital platform partners and other external stakeholders to enhance project outcomes.•Act as the primary point of contact for feedback and issues related to the launch of global channels.•Assist in developing project plans, timelines, and resource requirements for new channel launches, ensuring they align with business goals and operational needs.•Coordinate with the legal and administrative departments to manage trademarks and intellectual property concerns related to new channels.•Identify and manage project risks to minimize escalations and adverse experiences.•Act as a trusted advisor to business clients and stakeholders, managing relationships and expectations effectively.

Istanbul, Turkey

• Developed and implemented comprehensive digital strategies across 13 channels and 5 platforms, significantly enhancing audience and engagement. Achievements include the successful launch of TRT Afrika channels and TRT Español, contributing all together to 8.7+ billion impressions, 680+ million engagements, and 12+ million in audience growth, thanks to our talented teams.• Analyzed market trends, social media, and user engagement data, providing tailored content and campaigns that met diverse audience needs. Regularly supplied feedback and strategies to content teams, enhancing content relevance and impact.• Collaborated with content, marketing, and technical teams to optimize digital content for SEO, social media, and various digital platforms, ensuring best practices and maximum visibility.• Spearheaded the growth of TRT's international presence on platforms such as X (formerly Twitter) and YouTube, driving traffic and enhancing SEO and brand visibility.• Led digital transformation initiatives, innovating content delivery methods and expanding digital presence. Implemented multiple automation systems, improving organizational efficiency and collaboration with Audience, Engagement, Product, and other relevant teams.• Developed and launched two key products, TYL and SupportHQ. TYL revolutionized leave management with four custom automations, providing a seamless experience by eliminating the need for external systems. SupportHQ enhanced support for TV and Digital teams with three targeted automations, bolstering our CMS and social media operations.• Managed 3 cross-functional projects to align with strategic goals, maximizing digital reach and engagement.• Played a crucial role in the launch of TRT Español, from conceptualization to execution. Crafted the digital strategy, optimized content for SEO and digital, and coordinated with multiple departments to ensure a seamless launch, establishing TRT Español as a key player in Spanish-language media.

United Kingdom

• Managing business operations, driving expansion and growth initiatives across the UK and Europe.• Conducting comprehensive analysis of daily and monthly data, diligently monitoring growth operations, and executing appropriate actions.• Integrating daily growth activities into field operations, ensuring seamless execution.• Efficiently overseeing test and campaign management while concurrently preparing additional campaigns.• Facilitating communication between warehouses and global operational teams, while effectively managing end-to-end operations.

Sumbul’s is a cutting-edge digital solutions company founded in 2021 by Sumbul Family, focused on empowering businesses to achieve significant transformation and growth through innovative technology and strategic insight. The company specializes in a range of digital services aimed at enhancing the digital presence and operational efficiency of startups and established businesses alike, across a global platform.Sumbul’s mission is to empower startups, entrepreneurs, and businesses of all sizes to realize their full potential through advanced digital strategies. By integrating state-of-the-art technologies with tailored insights, Sumbul’s propels businesses forward, ensuring they excel in an increasingly digital world. The company is dedicated to driving innovation and excellence, adapting swiftly to industry changes and evolving customer needs to deliver impactful solutions.Services OfferedSumbul’s offers a comprehensive suite of digital services, including:•Brand Development: Building and revitalizing brands to effectively communicate the unique value proposition of businesses, enhancing their market presence.•Website Development: Creating responsive, high-performance websites that provide seamless user experiences across all devices and platforms.•Social Media Management and Growth: Strategizing and executing social media campaigns that enhance brand visibility, engage audiences, and build community loyalty.•Digital Marketing Solutions: Implementing targeted advertising campaigns and using performance analytics to refine marketing strategies and maximize return on investment.

London, England, United Kingdom

Leveraged analytical rigor and strategic thinking to deliver impactful solutions across various projects. Highlights of the project experience include:• Utilised the MECE framework to enhance problem-solving methodologies and conducted in-depth financial analysis driving strategic decisions.• Crafted compelling storyboards and curated engaging content for presentations, facilitating effective communication with key stakeholders.• Worked alongside senior consultants to conduct client interviews, analyze data, and devise tailored strategies to address specific needs.Project Experience:1. Hospital Feasibility Study: • Applied the MECE framework and advanced financial modeling techniques to evaluate the viability of a proposed hospital venture. • Conducted market trend analysis and demographic assessments, presenting strategic recommendations that received positive acclaim from senior stakeholders.2. VIP Business Centre Business Plan: • Assisted the creation of a business plan, focusing on optimizing profitability and service excellence for a VIP Business Centre. • Undertook comprehensive market research to identify and address challenges, attracting potential investors with innovative solutions. • Developed and presented actionable strategies with detailed financial projections, recognized as a key document for strategic growth.

Istanbul, Turkey

PWT is a startup company that provides a mobile wireless router that easily fits in your pocket and creates a personal WiFi zone 7/24 during your travel.Driving the company's growth and ensuring customer satisfaction through innovative solutions. Key contributions included:• Customer Experience Enhancement: Streamlined customer service practices to improve satisfaction and gather valuable market insights.• Digital Innovation Leadership: Led digital strategy, enhancing customer engagement and operational efficiency.• Sales Operations Management: Boosted revenue by optimizing sales strategies and operations.• Technical Support and Troubleshooting: Provided leadership in resolving technical issues, ensuring reliability and building customer trust.

İstanbul, Türkiye

BAYKAR DEFENCE & WESCAM CANADA• Worked on Optical Systems of Unmanned Air Vehicles in BAYKAR, which is one of the best defence companies producing UAV. • Assisted with troubleshooting issues and provided technical support. • Tested the UAV Camera Systems. • Supported the processes.

• Supported the IT & Product department in managing and optimizing hardware and software operations, ensuring system reliability.• Efficiently diagnosed and resolved technical issues, providing high-quality technical support to minimize downtime.• Conducted detailed market research to identify and compile lists of prospective customers, supporting strategic sales initiatives.• Performed comprehensive testing on new software releases, contributing to product improvement and successful market introduction.• Managed the organization's IT assets, ensuring meticulous documentation and availability of technology resources.

Istanbul, Turkey

Business Graduate (Pre-Mba), Mba, High Honors

Harvard Business School | 2021-2022 | Business Management Program Graduate (Pre-MBA | Hybrid Boston-Istanbul) Intensive Business School.

Bachelor Of Engineering - Be, Electrical And Electronics Engineering

Bachelor Of Business Administration - Bba, Management Information Systems, General

The second degree to specialise in Business and Management