Sumedha Singh Email and Phone Number

I led all aspects of communications for multiple diagnostic laboratory instruments and assays (tests). I collaborated with global marketing professionals to understand business needs and recommend the most effective communications strategies and plans. I served as the primary contact for specific product line activities and managed day-to-day execution of strategies and tactics. I also led content development from creative direction through the approval process, including legal and regulatory considerations, to production. I also developed complex, multichannel campaign and sales enablement content tailored to targeted audiences and segments.

I oversaw team members ensuring work was delivered on time and in accordance with client requirements.• Gathered, analyzed, and synthesized data and information to create compelling stories that advanced objectives and priorities.• Developed content for marketing and thought leadership campaign assets, including, case studies, whitepapers, POVs, infographics, blogs, brochures, e-books, and emails.

Collaborated with the worldwide marketing team in handling the editorial calendar, supporting all major product announcements and brand initiatives.• Oversaw creation and publication of internal brand marketing, customer wins, and marketing best practice newsletters as part of the Rational Thought Leadership program. Ensured materials were delivered to a broad audience of marketing and sales subscribers.

Developed marketing content, including, brochures, case studies, whitepapers, websites, customer and employee newsletters, and media articles. Built and maintained positive working relationships with clients.• Oversaw a 3-person team supporting multiple client projects. Monitored and ensured KPIs were met, handled day-to-day account operations, provided regular status updates, resolved issues, and ensured timely delivery.