Sumedha Sachdeva Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Key responsibilities: : Conceptualisation of branded content solutions for advertisers across categories to drive business opportunities and client engagement.: Revenue maximisation by working closely with Sales Team to ensure delivery of revenue based KPIs.: Pitching and marketing of ZEE5 Impact Properties to generate new revenue streams.

Bengaluru, Karnataka, India

Key businesses handled: IKEA India, Tata Global Beverages, Tetra Pak, Max Healthcare, Carlsberg, Maruti Suzuki, Max Antara Key responsibilities and achievements: : Partnered Dentsu Impact in setting up a new branch in Bangalore, with focus on setting up remote working processes, grow the team and new business development.: Successfully managed businesses and led teams to deliver strategic framework and integrated marketing campaigns for various brands. Drove various other kinds of campaigns including B2B campaigns, influencer marketing, coffee table books, product packaging, BTL activations, digital marketing etc.: Partnered digital brand building for IKEA India and select brands from the portfolio of Tata Global Beverages, including digital strategy, social media communication and moment marketing. : Managed low budget (50k) to high budget (6 Cr) production campaigns for various clients, including assets like TVCs, digital films, AVs, still shoots, radio production, etc.: Conducted qualitative and ethnography researches for mining consumer insights, co-moderated fixed group discussions and in-depth interviews.

New Delhi Area, India

Key projects: Yahoo! Big Idea Chair Awards, Maruti Suzuki Slingshot Launch, Nestle New Product Launch and Sales Team Conference Key responsibilities and achievements: Ideation, conceptualisation, planning and execution of brand events and activations.

Key projects: : Post campaign analysis for Chevrolet Spark brand campaign: Competition scan through primary research and store visits for Alcohol Category

Key project: Idea Cellular (consumer perception audit of the out- of-home media and telecommunications category, with special reference to Idea Cellular and its competitors)

Worked as the communication trainee and was involved in all the communication and promotional activities of the organization- events, press conference, creation of promotion and publicity material and strategies.