For the Digital Team Lead at Terreno Properties, here are key tasks and responsibilities:Develop and Implement Digital StrategyCreate and execute a comprehensive digital marketing strategy, aligning with the company’s goals for lead generation and brand growth.Oversee Social Media CampaignsManage and monitor campaigns across platforms like Facebook, Instagram, and LinkedIn, including content creation, audience engagement, and ad performance tracking.Manage… Show more For the Digital Team Lead at Terreno Properties, here are key tasks and responsibilities:Develop and Implement Digital StrategyCreate and execute a comprehensive digital marketing strategy, aligning with the company’s goals for lead generation and brand growth.Oversee Social Media CampaignsManage and monitor campaigns across platforms like Facebook, Instagram, and LinkedIn, including content creation, audience engagement, and ad performance tracking.Manage SEO/SEM and Website PerformanceOptimize the Terreno Properties website for search engines, improve rankings, and drive organic traffic. Implement paid search (SEM) strategies to boost visibility.Lead Generation and Conversion OptimizationImplement digital tactics (e.g., landing pages, forms) to generate leads, track conversions, and optimize sales funnels.Coordinate with Sales and Marketing TeamsCollaborate with sales and marketing departments to ensure that digital efforts support offline initiatives, and that the messaging is consistent across all channels.Content Strategy and ManagementOversee content production (blogs, videos, ads) for website and social media to engage target audiences, build brand awareness, and promote services.Data Analytics and ReportingMonitor performance metrics (traffic, engagement, conversion rates), and provide regular reports to assess the effectiveness of digital campaigns.Budget ManagementPlan and allocate digital marketing budgets for ads, tools, and technologies to maximize ROI.Team Leadership and DevelopmentLead, mentor, and train the digital team, fostering growth and ensuring projects are delivered on time and within scope.Stay Updated on Industry TrendsContinuously research the latest digital marketing trends and technologies to keep the company’s strategy innovative and competitive. Show less

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