- Leadership role in setting up demand generation engines leveraging media and alliances across traditional media (TV, Print, Radio, OOH) and Digital (web, mobile, app). - Delivered successful “brand x media” strategy and solutions at scale with markets attested high impact outcomes.- Multifaceted marketing orientation with experience in leveraging consumer insights, brand management and brand go-to-market strategy to drive marketing and business growth.- Brand Launch: Disruptive branch launch that led to subscriber “Gross Adds” leadership successively for 8 quarters.- Architected Digital multiplier with traditional media- brand emerged among top 3 brands in youth segment.- Experience in leveraging own media (web, mobile, app, SMS, IVR) with paid media to drive acquisitions and share of wallet.- Set-up and managing best in class digital media planning & execution.Officiated as Head the Consumer research (1.5yrs) as interim support to the organization. Duties included managing continuous national brand track study, customized product/ concept research, pricing research, digital habits, neuro-science (EEG) research for measuring consumer response to stimuli, econometric modeling, etc. Functional skills in the area of marketing & branding. As an aggregation, have been in the domain of TME (Telecom, Media & Entertainment). Experience of brand creation from a start-up stage to becoming a large successful national brand in a highly competitive category.Represented the brand at key forums – MTV Youth Awards, OAC, ISA, etc. & have been featured in Brand Equity (Economic Times).

Spearheaded the Consumer Insight (CI) along with Media team. Key focus areas in CI were:- Qualitative and quantitative research- U&A Study- National Brand Track Study- Neuroscience Study - Video Ad testing, etc.- Pricing Research- Customized studies - product, need gaps, etc.