Helping large pharma clients with marketing & sales strategy, opportunity assessment, go-to-market strategies, segment consumer targets, sales force and marketing effectiveness etc.

¶ Worked within Marketing & Sales practice with focus on Telecom, High tech, Banking and E-commerce domain. Worked with clients in Asia, Australia, Europe, South Africa and United States¶ Expertise in McKinsey’s Consumer Insights iconic capabilities in Pricing, Conjoint, Customer segmentation, Branding, Customer lifecycle management and Campaign management¶ Hands on expertise in Big data and Multivariate analytical techniques such as Predictive/ regression modeling, Cluster analysis, CHAID, etc., in conjunction with analytics platforms like SAS, Teradata/ SQL and SPSS