Sumeet G.

Sumeet G. Email and Phone Number

Brand and Strategy Consultant | Creative Director | Publisher @ The Purple Stroke
Dubai, AE
Sumeet G.'s Location
Dubai, United Arab Emirates, United Arab Emirates
About Sumeet G.

I love Branding and Strategy, its the core of success.When I was young, I used to replicate the diagrams from science books to my notebooks and getting it filled with marvelous and excellent on all the pages. I used to go to the pedestrian market in Darya Ganj in Delhi, exploring the international magazines and books, their design enchants me and I fell in love with it, which led me to become a Graphic Designer.I love design, it's the language we all engage in everyday work, but couldn't notice it. It's silent and yet it is working its magic on you. Design is a Universal language and everything is Design for me, God is a designer. And when you add strategy to it, it becomes even bigger with a purpose to fulfill. I have never been to any school or college to learn design, my parents wanted me to become an engineer like most Indian parents. I learned design myself understanding the concepts and strategies that make it look appealing and attract you towards it.I started my first job in a small shop designing visiting cards, billbooks, booklets, and huge bulky tables in Pagemaker. It was a great experience. Then shifted to bigger organizations designing advertisements for newspapers, then to designing magazines.Later on, I learned from Chris Do and Jose Caballer the importance of Strategy in creating a Brand, its implications, and how it can transform any company's image. I have learned to use it in everyday problems and create solutions for any need.Branding is not only designing things, it's the core of any business.Brand = Design + Strategy Let's create Brands!

Sumeet G.'s Current Company Details
The Purple Stroke

The Purple Stroke

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Brand and Strategy Consultant | Creative Director | Publisher
Dubai, AE
Employees:
1
Sumeet G. Work Experience Details
  • The Purple Stroke
    Creative Director
    The Purple Stroke Nov 2016 - Present
    Dubai, United Arab Emirates
    • Designed the captivating Coffee Table Book for the US Consulate, Dubai, showcasing the stories and recipes of 110 Chefs worldwide. The book has 550 pages and will be delivered to dignitaries.• Successfully delivered brand refresh project of AXA Insurance to GIG Gulf. It consists of 500+ documents to rebrand with the new brand guidelines of GIG Gulf. • I worked with Tune Protect Insurance from Malaysia, designing informative newsletters for their customers and advertisements to promote the company's various products for buyers.• Created a visually appealing scholarship book for the International Centre of Culinary Arts (ICCA), Dubai. The book showcased the story of future Chefs and highlighted their accomplishments during the scholarship program.• Collaborated with Trix agency on impactful social media campaigns for Boroplus antiseptic cream, Orient Travel, and Ras Al Khaimah University.• Developed comprehensive briefing kit manuals for clients of Majid Al Futtaim, a prominent organization in the region.• Crafted a company's identity mark, devised a brand strategy, and developed marketing collateral for Renaé, a reputable image consultancy.• Designed the marketing collateral for the successful product launch of Biori Jewellery.• Created a brand identity mark and social media posts for Event Guru, an event management company.• Developed an identity mark and design system for Probity Business Solutions, an IT company based in Muscat, Oman.• Designed an eye-catching identity mark and packaging for Clair Gardenia, a charcoal briquette company based in Muscat, Oman.• Designed stunning packaging for Nirala Sweets to honor the Pakistan Cricket team.• Redesigned the logo and directory pages for OilGas News Marine Publication, enhancing their visual brand identity.• Designed the masthead, style sheet, and page templates for the Corporate Citizen Magazine, Sri Balaji Society University, Pune, India.
  • The Purple Stroke
    Executive Director
    The Purple Stroke 2016 - Present
  • Promag International Media
    Art Director
    Promag International Media Nov 2015 - Oct 2016
    Dubai, United Arab Emirates
    • Designed the masthead, stylesheet, page layouts, and grid system for the Your Neighbourhood Flash tabloid, in Dubai.• Created the masthead, stylesheet, page layouts, and grid system for Probiz, the official bi-monthly magazine of the Indian Business and Professional Council.• Designed a captivating 200-page coffee table book, "Travelweb," in both English and Arabic language.• Produced print ads for multiple clients, effectively promoting their products or services to consumers.• Drafted attractive promotional emailers to drive customer engagement and generate leads.• Lead the website redesign project for www.travelwebme.com, a prominent news portal focused on the travel and tourism industry.• Managed the entire creative process from concept development to completion, ensuring high-quality deliverables.• Created compelling specimen ads and projects for sales pitches, supporting the marketing team in securing new clients.• Oversaw the final pre-press packaging and maintained effective communication with the production team to ensure smooth publication processes.
  • Infinity Thoughts Dmcc
    Creative Head
    Infinity Thoughts Dmcc May 2015 - Oct 2015
    Dubai, United Arab Emirates
    • Created the identity mark, marketing collaterals, and company profile for Gomini, a prominent real estate company.• Developed the identity mark, marketing collaterals, and company profile for AVI Infosys, a leading provider of loyalty business solutions.• Conducted client meetings, effectively understanding their challenges, facilitating the Request for Proposal (RFP) process, and delivering tailored design solutions.• Successfully managed resources and vendors to ensure smooth project execution and timely delivery.
  • Worldwide Media
    Art Director (Filmfare Magazine)
    Worldwide Media Aug 2012 - Apr 2015
    Mumbai, India
    • Created captivating magazine layouts for various sections including the front of the book, back of the book, cover stories, covers, special issues, and anniversary specials.• Oversaw the magazine design process from inception to completion, ensuring consistency in visual identity and branding.• Conceptualized and executed cover shoots for prestigious events like the Filmfare Awards.• Led and motivated a team of skilled designers, fostering a collaborative and creative work environment.• Collaborated with retouchers to ensure accurate color correction of images and photoshoots.• Worked closely with the editorial team, aligning design and content seamlessly.• Planned, commissioned, and executed celebrity photoshoots, capturing compelling visuals for the magazine.• Managed the pre-production phase of the magazine, ensuring smooth workflow and timely delivery.• Conducted meticulous checks on cromalin proofs before finalizing pages for printing.• Coordinated with the production team and press for post-production processes, guaranteeing high-quality print outputs.• Maintained an up-to-date layout wall and specimen book, serving as references for design and inspiration.
  • Outlook Business Magazine
    Design Editor
    Outlook Business Magazine Apr 2006 - Jul 2012
    Mumbai, India
    • Created visually stunning designs for magazine covers, cover stories, features, special reports, anniversary issues, special issues, front of the book, back of the book, infographics, and illustrations.• Ensured consistency in design elements throughout the magazine, maintaining a cohesive visual identity.• Designed engaging emailers, posters, signage, and flyers for special issues, effectively promoting their content.• Supervised the pre-production process of the magazine, overseeing tasks such as layout planning, image selection, and content organization.• Managed and inspired a team of skilled designers, fostering a positive work environment and encouraging creativity.• Collaborated closely with photographers and illustrators, coordinating their contributions to enhance visual storytelling.
  • Tejbandhu Group
    Design Manager
    Tejbandhu Group Aug 2005 - Mar 2006
    New Delhi, India
    • Created impactful advertisements for the international GETIT Yellow Pages directory, effectively promoting businesses worldwide.• Provided art direction and conducted training sessions for junior designers, fostering their professional growth and development.• Successfully managed multiple projects at various stages, effectively multitasking to meet deadlines and deliver high-quality results.• Coordinated and designed artwork for overseas clients, ensuring seamless communication and meeting their design requirements.• Facilitated the team in creating advertisements that adhered to international standards, aligning with client briefs and delivering exceptional quality.
  • Corporate Executive Board
    Graphic Design Specialist
    Corporate Executive Board Jan 2005 - Jul 2005
    Gurgaon, India
    • Served as a pioneering member of India's Creative Solution Group (CSG), contributing to innovative solutions and strategies.• Designed impactful projects aimed at providing executive guidance and enhancing corporate performance.• Created visually compelling infographics, tables, graphs, and illustrations to convey complex information effectively.
  • Exchange 4 Media
    Design Consultant
    Exchange 4 Media Nov 2004 - Jan 2005
    New Delhi, India
    • Created captivating designs for Realty Plus, a prominent fortnightly magazine dedicated to the real estate industry.• Designed Franchise Plus magazine, focusing on emerging trends, analysis, opportunities, and the latest developments in the franchising business.• Worked independently on both magazines, overseeing cover designs, page layouts, and pre-production processes.• Collaborated with reporters to coordinate and source images that complemented the stories effectively.
  • Tej Bandhu Group
    Senior Designer
    Tej Bandhu Group Feb 2000 - Nov 2004
    New Delhi, India
    • Created visually appealing page layouts for SUN, a popular lifestyle magazine published on a fortnightly basis.• Designed engaging page layouts for North East Sun, a publication dedicated to political news and views from the northeastern region of India.• Developed captivating page layouts for Neighbourhood Flash, a regional newspaper catering to local communities.• Designed impactful advertisements for clients of Neighbourhood Flash, effectively promoting their products and services.• Created a compelling specimen advertisement as a sales pitch to support the sales team in securing new clients.

Sumeet G. Education Details

Frequently Asked Questions about Sumeet G.

What company does Sumeet G. work for?

Sumeet G. works for The Purple Stroke

What is Sumeet G.'s role at the current company?

Sumeet G.'s current role is Brand and Strategy Consultant | Creative Director | Publisher.

What schools did Sumeet G. attend?

Sumeet G. attended University Of Delhi, Apex Public School, Delhi.

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