I love Branding and Strategy, its the core of success.When I was young, I used to replicate the diagrams from science books to my notebooks and getting it filled with marvelous and excellent on all the pages. I used to go to the pedestrian market in Darya Ganj in Delhi, exploring the international magazines and books, their design enchants me and I fell in love with it, which led me to become a Graphic Designer.I love design, it's the language we all engage in everyday work, but couldn't notice it. It's silent and yet it is working its magic on you. Design is a Universal language and everything is Design for me, God is a designer. And when you add strategy to it, it becomes even bigger with a purpose to fulfill. I have never been to any school or college to learn design, my parents wanted me to become an engineer like most Indian parents. I learned design myself understanding the concepts and strategies that make it look appealing and attract you towards it.I started my first job in a small shop designing visiting cards, billbooks, booklets, and huge bulky tables in Pagemaker. It was a great experience. Then shifted to bigger organizations designing advertisements for newspapers, then to designing magazines.Later on, I learned from Chris Do and Jose Caballer the importance of Strategy in creating a Brand, its implications, and how it can transform any company's image. I have learned to use it in everyday problems and create solutions for any need.Branding is not only designing things, it's the core of any business.Brand = Design + Strategy Let's create Brands!