- Helped create & launch Seven Koncepts, a successful web development company.- Developed strategic alliances with partners in UAE; Canada and US. - Pitched & won business from brands like Tutti Frutti Pakistan ; Capella Properties UAE; Symplfy UAE; Valustrat UAE – which led to company making profit within 2 years of launch in a very competitive market.

- Part of the team that launched Natures Gift Fruit, an online fresh fruit company - Created a comprehensive online strategy ( website; Social Media; SEO, SMM)- Negotiated with Groupon and Living Social for 2015

Areas of Responsibility:Developing and Implementing Communications Strategies & Marketing Activities for indigo, Corporate and BlackBerry Managing Communication BudgetsPlanning Media for Effective Reach and Implementation of CommunicationManaging Relationships with Affiliates, incl. Advertising, Web and PR agenciesATL & BTL communication development CSR Communication Key Accomplishments:Re-launched indigo to increase revenues: by creating a brand vision and identity while redefining the brand communication strategy and increasing brand awareness and visibility. Resulting in 20% increase in acquisitions ; significant improvement in key brand choice drivers ; Increased Brand Recall by 60%Designed and implemented several handset bundle offers to provide a complete solution to the consumerDeveloped short and long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets.Devised, Planned and Promoted various events and dinners including annual ‘indigo golf events, movie shows, fashion events etc. Spearheaded the re-branding of ‘Club indigo’, the premium Mobilink customer club for postpaid users.BlackBerry awareness and penetration: Established BlackBerry from indigo as the best choice for an email solution in the consumers mind via various ATL and BTL activities including Celebrity/prominent personality endorsements. Organized and managed two trips to Florida for top 20 customers (CEO level) to attend the annual Wireless Enterprise Symposium. Increased BlackBerry sales by 20%Corporate Brand: In July 2009 I was given an additional responsibility of the mother brand and launched the Kal Kay Liya Aaj Badlo campaign which received a lot of visibility and recall.

Key Accomplishments:Project Manager: Launch of Mobilink World (umbrella brand for Value Added Services),Led successful launch of GPRS and EDGELed successful launch of BlackBerry ( first time in Pakistan) Recommended and initiated plan to increase VAS revenue from 6% to 10% Recommended and initiated the plan for VAS education in tier 2 cities as well as to the youth and women segment Directed Development team to develop new products or product improvements in order to meet marketing objectives (e.g., extending usage, bringing in new users, etc.)Developed alternate ‘channels’ of promotion for VAS, resulting in increased penetration and reduced costIdentified and used the Prepaid Balance Enquiry string to successfully promote new servicesConceptualized and initiated Mobilink Brand Ambassador’s Program for colleges and universities

Key Accomplishments:Developed and coordinated cross-functional project plans and critical paths by utilizing project planning tools (e.g., MS project, periodic team meetings) in order to ensure timely in-market commercialization of breakthrough innovations e.g. Missed Call Alert; Fax-Mail ; SMS to TV Service etc Initiated the launch of Electronic Voucher Distribution system all over Pakistan as a pioneer Developed the architecture and look and feel of the first ever WAP portalExpanded the portfolio of Mobile Banking services by launching initiatives with Standard Chartered, United Bank Limited and ABN Amro