Sumair Ali Email & Phone Number

Los Angeles, Ca, Us

Yes Plz is a digitally native DTC ecommerce coffee brand that aims to simplify the online coffee shopping experience while raising the floor of quality for folks who brew at home.

• Bootstrapped business from ideation to profitability, managing cross-functional work in ecommerce, design, engineering, CX/CS, and marketing.• Defined success metrics and owned Voice of Customer role for Yes Plz.• Focused product on customer experience, re-engagement, retention, performance marketing, conversion, referrals, and awareness.• Led 3 rounds of funding including VC• Surpassed 1mm in ARR in 2 years

Coffee Blossom Honey is a CPG brand that works with farmers in coffee producing countries to drive economic sustainability by impenting clean apiaries and harvesting pure honey.Work with founders to provide guidance on• Product (digital) and business strategy.• Product marketing and growth.• Sales/Business development.• Customer Service Operations.• Fundraising.

• Managed back end separation from parent company (Onyx Coffee) to ensure smooth transition and operational efficiency and data preservation.• Successfully migrated DTC and wholesale Ecommerce to new platforms, enhancing user experience and increasing conversion rates.• Collaborated with founders to establish pricing strategies, analyze margins, and develop a growth strategy for Coffee Blossom Honey.

The Product-Led Alliance exists to create a space to help individuals and organizations drive company-wide alignment around the product as the scalable, sustainable source of business growth.

Los Angeles Metropolitan Area

LocoL was an innovative QSR concept with food trucks, physical retail and digital experiences founded by world renown chefs with the goal to bring high quality, affordable food to food deserts.Yes Plz was spun out of LocoL in 2018• Managed comprehensive market research and strategic analysis to identify key growth opportunities, resulting in the development of a new sales vertical (food truck) that increased company revenue by 15% in the first quarter.• Developed a revolutionary coffee program to bring high-quality specialty coffee to the QSR concept for only $1 a cup.• Stood up Yes Plz, a digitally native ecommerce subscription brand to build and capitalize on national brand awareness.

Atlanta Metropolitan Area

Thrive Farmers is a green coffee broker that specializes in building equity at origin by driving higher revenue for producers.•Oversaw the execution and performance of sales operations across all regions, ensuring that sales targets were met or exceeded. This included managing the entire sales lifecycle, from lead generation to closing deals.•Partnered with marketing, supply chain, and customer success teams to align sales efforts with broader company initiatives. This involved ensuring that the sales force was equipped with the latest product knowledge, tools, and resources.•Built and maintained relationships with high-value clients, ensuring they received exceptional service and support.•Designed and implemented training programs to continually improve the skills of the sales team, focusing on areas such as negotiation, product knowledge, and relationship building to ensure a consistently high level of professionalism and effectiveness.

Los Angeles Metropolitan Area

Acquired by Blue Bottle in April 2014Tonx wants you to drink good coffee. We are a small team of coffee fanatics dedicated to becoming your best option for getting the best beans for brewing at your home, your office, or your batcave (if you are Batman). We think coffee can and should be both great and approachable. We sweat the fussy details so that you don't have to. We aim to always be delightful in your press, aero, cone, chemex, hario, or clever coffee making device.Responsibilities included• Managing a team of 25 fulfillment agents in bi-weekly production sprints.• Scheduled and roasted coffee.• Assisted in daily customer service responses as the voice of physical product.

Los Angeles Metropolitan Area

Go Get Em Tiger is a community focused LA based coffee retail and roasting company with ten cafes and a DTC coffee subscription service. We are as fanatical about supporting the communities we serve as we are about excellent quality and hospitality, and our aim is to build the most human centered hospitality company in the World.• First Employee and participated in standing up first three cafe locations including G&B @Sqirl, G&B Grand Central Market and, Go Get Em Tiger - Larchmont.• Led general cafe operations

Los Angeles Metropolitan Area

Atlanta, Georgia, United States

(acquired)Condesa was the first espresso focused coffee bar in Atlanta serving coffee from unique roasters that were novel to the region at the time.• Co-Founded and managed formation of Condesa including the build out of the flagship location.• Oversaw all critical business operations and strategy.