Sumin Chen Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Executed digital media plans, including ad trafficking, contract accuracy, billing reconciliation, and coordinating with vendors and agencies to ensure seamless campaign delivery
• Ensured data accuracy and validity in client reporting by tracking data, while collaborating with analytics teams to support business intelligence efforts and media strategies

New York, New York, United States

• Engaging in a 16-week fellowship program, acquiring expertise in data cleaning, transformation, analysis, and visualization using SQL, Python, and Tableau, alongside continuous professional development𝐍𝐄𝐓𝐅𝐋𝐈𝐗 - 𝐷𝑎𝑡𝑎.
• Examined movie data and delivered strategic recommendations guiding Netflix’s investment in older films across genres, release dates, budgets, ROI, and directors to enhance competitiveness in the entertainment industry
• Streamlined decision-making with an intuitive presentation and Tableau dashboard, reducing analysis time by 40%, amplifying agility and market responsiveness for Netflix stakeholders

New York, New York, United States

• Crafted personalized client experiences by intertwining Tiffany’s values with extensive product knowledge, cultivating a loyal client base through compelling storytelling
• Spearheaded cross-team communications, fostering collaboration between front and back-of-house teams through internal announcements, Google Teams, and newsletters, driving project efficiency in a fast-paced environment

Los Angeles, California, United States

• Strategically executed promotional campaigns for key clients with KPI deliverables, effectively communicating merchandising strategies to college students that boosted brand messaging by 25%
• Generated consumer reports by analyzing consumer feedback data to draw performance metrics, utilizing results to drive strategic planning (traffic, product launches, content launches, and business priorities) for the.
• Utilized project management skills to collaborate cross-functionally in curating compelling media content, successfully narrating brand stories and sparking consumer excitement

• Produced digital content on Instagram by reflecting company values and products to increase awareness and customer growth

Los Angeles, California, United States

• Conducted a thorough audit of stakeholder’s paid and organic social campaigns to provide multi-channel social media recommendations that optimized digital engagement and conversion rates
• Idealized a sample campaign on “Cross-Country Cocktails” with content calendars across platforms and mockups to connect brand identity of “American Made Vodka” with potential UGC content, contributing to social media.
• Leveraged data-driven analysis and industry research to identify and capitalize on emerging trends, driving business opportunities by 20%

• Coded extensive social media posts for a research project on online misinformation, adhering to narrative guidelines
• Contributed to the development of machine learning algorithms by generating high-quality labeled data sets, increasing algorithm accuracy by 15%
• Spearheaded the optimization of data labeling through dynamic collaboration, boosting project efficiency by 30%

• Screened over 200 potential new members through four rounds for the Spring 2022 class
• Illustrated the organization experience through virtual conversations, special events, and coffee chats
• Collaborated with other recruiters on matching potential members based on house values of sisterhood and involvement to optimize conversations

• Maximized sales by maintaining client relationships by providing an exclusive shopping experience and performing outreach
• Systemized KPI reports, POS, yearly and monthly statements, and Excel sheets
• Transformed the store floor and visual merchandising with monthly collections
• Corresponded with regional teams on transferring stock, overstock, and repairs

• Test & Trace Corps Canvasser
• Expanded the city’s initiatives of COVID-19 vaccine sign-ups, resulting in 72% of fully vaccinated individuals
• Addressed specific vaccination concerns, directed locals to over 200 testing sites, regularly updated locals on changing regulations, assisted Mandarin and Spanish speakers
• Accumulated data on vaccine and testing sentimentsPolitical Campaign Canvasser
• Corresponded with locals to increase voter knowledge and turnout during the NYC Primary Election
• Promoted Council member James F. Gennaro for District 24 Queens who won the polls by 60% and later won the general election by 73%Community Project Canvasser

• Boosted Census completion by visiting assigned neighborhoods, explaining its purpose, and translating for non-English speakers

New York, New York

• Oversaw campers residing in the Lower East Side and provided resources catered to special needs
• Facilitated active participation among 2nd Graders through team building
• Resolved interpersonal conflicts with reassurance and rationalization
• Collaborated with counselors in leading semi-weekly trips, recreational sports, and classroom activities

Greater New York City Area

• Maintained a vast database of contacts in the InterAction software
• Orchestrated extensive research, assembled Excel sheets, and managed Outlook activities
• Utilized personal outlines to train new employees
• Regularly communicated with the team and Partners of the firm to ensure the efficiency of projects

Greater New York City Area

• Enhanced interpersonal skills in preparation for a legal career through development workshops and exposure to diversity groups

Greater New York City Area

• Collaborated with Vietnam War veterans and student historians in creating oral histories and blog posts for the opening "Vietnam War 1945-1975" exhibition
• Created audio clips and transcripts specifically on Ed Blanco who was awarded the Purple Heart after serving two years in the US Army with the 101st Airborne
• Collected information through documented sources and visits to partnered museums (Intrepid Museum, Museum of Jewish Heritage-A Living Memorial to the Holocaust)

Bachelor'S Degree, Business Communication

Activities and Societies: Norman Topping Scholar, Phi Beta Kappa, Alpha Phi Omega, Alpha Chi Omega, Adventures Ahead, Chinese American.

Communication, Journalism, And Related Programs

Rome, Italy Courses: Rhetoric of Rome, Made in Italy, Communication Italian-Style: Politics, Popes, and Popular Culture, Reporting Rome

Education record

Activities and Societies: Athena Honors Scholar, Peter F. Vallone Academic Scholarship/ New York City Council Merit Scholarship, Dean's List